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Jugaad and Frugal Innovation
Jugaad: The Art of Ingenious Improvisation Jugaad is a Hindi term for an innovative fix or improvised solution born from ingenuity and necessity. It's a mindset of "making do with what's available" when resources are scarce. Core Idea: It prioritizes immedia...
Module 1
The Rise of Social Media Marketing 🔹 Introduction Social media is no longer just for personal use; it has become one of the most powerful tools for businesses. With billions of people spending hours every day on platforms like Instagram, YouTube, Facebook, and...
Module 2
Fundamentals of Social Media Marketing 1. The Dynamic Nature & Approach Social media is a constantly evolving field. The best approach to understanding it is a blend of theory and practical application. This involves analyzing real-world campaigns, videos, and...
Module 4
Social Media Promotion & Social Listening Notes 1. Introduction to Social Media Marketing Content Social Media Marketing (SMM) is about more than just understanding your customers and platforms; it's a strategic process of content creation and distribution. It...
Module 5
Content Strategy & Case Study Notes 1. Primacy of Content in Social Media Marketing Content is the backbone of any successful SMM strategy. The quality of your content is more important than how often you post or which platforms you use. This is because platfo...
Module 6
Influencer Marketing & Social Commerce Part 1: Influencer Marketing 1. Evolution of Influence Marketing has shifted from traditional celebrity endorsements to a reliance on peer recommendations. Social media has amplified "word-of-mouth," leading to a new form...
Module 7
Social Media Analytics 1. What is Social Media Analytics? Definition: Social media analytics is the process of collecting and analyzing data from social platforms to inform decisions, measure the impact of actions, and ultimately improve business outcomes. It ...
Module 8
Social Media Crises & Ethics 1. Understanding Social Media Crises Definition: A social media crisis is any online activity that damages a brand's reputation. Unlike traditional PR crises, social media crises are unique because of their: Speed: They can escal...
Module 3
Social Media as a Community Ecosystem 1. Social Media as a Community Ecosystem The old, flawed view of social media was to treat it as a megaphone for one-way communication, like a billboard. The correct, modern view is to see it as a community ecosystem where...
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Fundamentals of Design Thinking
Design Thinking Design thinking is a human-centric, systematic model of problem-solving. This definition has three key elements: human-centricity, systematic, and problem-solving. Human-Centricity Human-centricity involves considering the human behind the pro...
The Tradition Model of Problem-Solving
Before diving into design thinking, it is important to understand the traditional model of problem-solving and its limitations. This model is often referred to as the stage-gate or waterfall model and is a linear process that has been used for about a century....
Understanding the Design Thinking Model
The Design Thinking Model The design thinking model is an antidote to the traditional, linear model of problem-solving. It is a simple and versatile model that can be used for service design, new product development, process improvement, and even personal prob...
The Double Diamond Model of Design Thinking
The Double Diamond Model of Design Thinking - A brief The double diamond model is a visual representation of the design thinking process. It consists of a series of divergent and convergent stages. First Diamond: Divergent Stage (Inspire & Empathize): The ...
Why Design Thinking Now?
The Emergence of Design Thinking Design thinking, a philosophy that has existed for decades, is gaining significant traction now for several key reasons. These reasons reflect major shifts in business, technology, and consumer behavior. 1. Products and Servic...
The Sweet Spot of Design Thinking
Design thinking isn't the only or best problem-solving model; it is particularly suited for a specific kind of problem. To understand its unique strengths, one must first recognize the limitations of other traditional models. The appropriate problem-solving ap...
When to adopt Design Thinking?
You should not use design thinking as a default method for all problem-solving, as it is a costly and time-consuming process. It's best reserved for specific situations. Five Conditions to Adopt Design Thinking Audacity of Goal: The problem you're trying to...
Key principles of Design Thinking
Design thinking isn't a replacement for other problem-solving models, but a distinct approach with its own set of principles. 1. Human-Centricity Over Everything Else Design thinking prioritizes the human over the product, profit, or market. This contrasts wi...
The Mind of a Design Thinker
Being a design thinker is less about having the right tools or skills and more about possessing the correct mindset. The mindset is what brings the tools and skills together to create something valuable. The Three Attributes of a Design Thinker's Mindset A de...
Honing a Clear Mind
Honing a Clear Mind: A Design Thinker's Perspective A clear mind is a crucial part of a design thinker's mindset. It involves consciously managing your mental energy by focusing on what you can control rather than getting bogged down by external events. This c...