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Step 5. Budgeting and selecting the digital media mix
Introduction This step focuses on effectively allocating your marketing funds and choosing the right digital channels to reach your target audience and achieve your campaign goals. It's about maximizing your return on investment (ROI) by strategically investin...
Step 6. Integration into overall media schedule
Introduction Integrating your interactive digital marketing campaign into your overall media schedule ensures consistency, maximizes reach, and avoids conflicting messages. This step focuses on coordinating your digital efforts with other marketing activities ...
Introduction: History Key terms and concepts
Introduction Social media has transformed how we communicate, share information, and conduct business. Understanding its history, key terms, and optimization techniques is essential for effective digital marketing. History of Social Media Early Days (1970s-1...
How it works Tools of the trade Pros and cons the bigger picture SMO (Social Media Optimization) like Facebook, Twitter, LinkedIn, Instagram, and more social media services optimization.
How It Works Social Media Optimization (SMO) focuses on enhancing your online presence on social media platforms to drive traffic, increase brand awareness, and improve engagement. It involves a strategic approach to content creation, profile management, and c...
Introduction to Social Media Marketing & Advanced Platform Marketing
Introduction to Social Media Marketing Social Media Marketing (SMM) is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. It involves creating and sharing content on social media netw...
Search engine marketing
Marketing Communications Using Digital Media Channels: Search Engine Marketing (SEM) Introduction Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of websites in search engine results pages (SERPs). It primarily inv...
Online public relations
Introduction Online Public Relations (Online PR) is the strategic use of digital platforms to manage and enhance a brand's reputation, build relationships, and communicate with its target audience. It leverages the internet and social media to shape public per...
Online partnerships including affiliate marketing Interactive display advertising Opt-in email marketing and mobile text messaging social media and viral marketing Offline promotion technique
1. Online Partnerships Including Affiliate Marketing Definition: Online partnerships involve collaborations with other websites or individuals to promote your products or services. Affiliate marketing is a specific type where partners earn a commission for eac...
Evaluation and improvement of digital channel performance
Improvement of Digital Channel Performance Improving digital channel performance is crucial for achieving marketing goals and maximizing ROI. It involves a continuous process of analysis, optimization, and experimentation. Here's a breakdown of key strategies:...
Performance management for digital channels Customer experience and content management process
Performance Management for Digital Channels Performance management for digital channels involves continuously monitoring, analyzing, and optimizing digital marketing activities to achieve business goals. It's a data-driven approach to ensure that digital chann...
Responsibilities for customer experience and site management plan
A comprehensive site management plan ensures a positive customer experience across all digital touchpoints. Here's a breakdown of key responsibilities: I. Customer Experience (CX) Responsibilities 1. Customer Journey Mapping and Optimization: Responsibility...
Performance management for digital channels
Performance management for digital channels involves continuously monitoring, analyzing, and optimizing digital marketing activities to achieve business goals. It's a data-driven approach to ensure that digital channels are effective in driving results. Key Co...
Customer experience and content management process
Customer experience (CX) and content management are crucial for building strong customer relationships and driving engagement. They involve a systematic approach to understanding customer needs and delivering relevant, valuable content. Key Components: 1. Cu...
How often should content be updated?
The frequency with which you should update content depends on several factors, including the type of content, your industry, and your audience's expectations. Here's a general guideline: 1. Website Content: Evergreen Content: This type of content, like "how...
Responsibilities for customer experience and site management Essential References:
A comprehensive site management plan ensures a positive customer experience across all digital touchpoints. Here's a breakdown of key responsibilities: I. Customer Experience (CX) Responsibilities 1. Customer Journey Mapping and Optimization: Responsibility:...
90-Day Digital Marketing Plan
Phase 1 (Days 1-30): Foundation & Analysis: This phase is about setting the stage for success. It involves auditing your current digital assets, defining clear goals, understanding your audience and competitors, optimizing your website for search engines (S...
E-Service Quality
E-service quality refers to the quality of service delivered through electronic channels, primarily the internet. It's how well a website or online platform meets customers' needs and expectations during the service delivery process. High e-service quality is ...