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Your browser does not support the audio element. Introduction Global Media Decisions: Refers to the process of selecting and utilizing media channels that effectively reach target audiences across multiple international markets. This involves navigati...

Public relations (PR) and publicity are two important aspects of communication that are often used interchangeably, but they have distinct differences. In this note, we will discuss what public relations and publicity are, their differences, and provide exampl...

Sales promotion is a marketing strategy that aims to increase sales and revenue by offering incentives or rewards to customers. Sales promotion is a short-term tactic that is used to stimulate demand and encourage customers to make a purchase. In this note, we...

Your browser does not support the audio element. Overview Personal selling is a direct marketing approach where salespeople interact face-to-face with customers to persuade them to make a purchase. In a global context, this strategy is essential for ada...

Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional lette...

Your browser does not support the audio element. Integrated Marketing Communications (IMC) refers to the strategic coordination of various promotional tools and channels to convey a clear, consistent, and compelling message about an organization and its...

Your browser does not support the audio element. In the context of global marketing communications, businesses face a key dilemma: whether to standardize their advertising messages and media strategies across all regions or adapt them to local markets. ...

Your browser does not support the audio element. Pattern advertising represents a strategic compromise between complete standardization and full adaptation in international marketing. This approach involves developing a basic pan-regional or global comm...

Your browser does not support the audio element. Global Marketing Global Marketing refers to the practice of marketing on a worldwide scale, recognizing no boundaries or borders in promoting products or services across the globe. This approach leverages...

Your browser does not support the audio element. Introduction Gaining a competitive advantage is crucial for businesses aiming to increase their market share and profits. Competitive advantage refers to the unique attributes or qualities that allow a bu...

Your browser does not support the audio element. Globalization means that countries, companies, and people from all over the world are more connected than ever before. This connection happens through trading goods like food and electronics, sharing tech...

Your browser does not support the audio element. International marketing involves businesses selling their products or services to customers in different countries. This strategic approach is crucial for several key reasons: 1. Bigger Market By entering...

Your browser does not support the audio element. International marketing refers to the strategies and activities employed by businesses to promote and sell their products or services across national borders. This domain encompasses a variety of approach...

Global integration is when companies merge their operations and strategies across various countries to function as one cohesive unit. This approach ensures that a company's global activities are closely coordinated, leveraging worldwide resources and ideas to ...

Your browser does not support the audio element. Basic Product Concept A product encompasses goods, services, or ideas, featuring a mix of tangible and intangible attributes that together deliver value to a buyer or user. Tangible attributes of a produc...

Key concepts of Branding Branding: Branding is the overall process of creating a unique name, design, and image for a product in the consumer's mind. It involves differentiating a company or product from its competitors and establishing a memorable presence in...

Your browser does not support the audio element. In a world increasingly connected, a one-size-fits-all approach to product planning simply won't cut it. This is especially true in international marketing, where cultural nuances, diverse needs, and uniq...

Your browser does not support the audio element. The "Country of Origin Effect" is a well-documented phenomenon in the realm of marketing, influencing consumer perceptions significantly. This psychological effect shapes opinions about a product's qualit...

Your browser does not support the audio element. In global marketing, introducing new products involves creating and launching goods or services that cater to consumers across different international markets. This process requires understanding diverse ...

Your browser does not support the audio element. The Product Life Cycle Theory was developed by Raymond Vernon, a professor at Harvard Business School, in the 1960s. This theory, rooted in marketing, outlines that a product goes through three main stage...