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The digital revolution started in the '80s with the first IBM personal computer and has since changed the way we live and do business. This change has been like a huge wave, pushing us into a future where everything from shopping to talking can happen over the...

Your browser does not support the audio element. Understanding Convergence, Value Networks, and Disruptive Technologies Convergence Convergence is the blending of various technologies into a unified system, transforming how businesses operate and how se...

Your browser does not support the audio element. E-commerce has transformed the global marketplace by allowing businesses to sell goods and services over the internet. Here's an exploration of its rise and impact. What is Global E-commerce? Global E-co...

Your browser does not support the audio element. The landscape of digital marketing is ever-evolving with the advent of groundbreaking technologies. Each innovation opens up new avenues for creating and marketing products and services. Below, we explore...

Types of Market Segmentation Market segmentation is the process of dividing a broader market into smaller, distinct groups of customers who have similar needs, characteristics, or behaviors. The primary purpose of market segmentation is to enable a company to ...

Your browser does not support the audio element. Global marketing segmentation involves dividing the global market into distinct groups of consumers with similar characteristics, needs, and behaviors. This segmentation allows companies to tailor their m...

Your browser does not support the audio element. Understanding Your Market Potential Before diving into a new market, a company needs to understand the size, growth rate, and competitiveness of the target market. They must also evaluate how aware potent...

Your browser does not support the audio element. Targeting is the practice where companies figure out which groups of customers are most likely to buy their products or services. This method helps businesses focus their marketing efforts on these specif...

Your browser does not support the audio element. Positioning is all about how you make people think of your brand or product compared to others. It's like telling your story in a way that shows what's special about you and why people should pick you ove...

Your browser does not support the audio element. 1. Direct Sales Objective: Enhance brand control and customer service by establishing a direct connection with customers. Benefits: Greater control over brand presentation and customer experience. Hig...

Your browser does not support the audio element. Selecting Distributors Guideline: Choose distributors based on their ability to develop markets rather than merely having a few good customer contacts. Example: Select a distributor with a strong netw...

Your browser does not support the audio element. Organic Expansion Definition: A company uses its own resources to either build new stores from scratch on greenfield sites or acquire existing retail facilities. Example: IKEA's approach to expanding ...

Your browser does not support the audio element. Physical Distribution Definition: Refers to all activities concerned with the efficient movement of products from the production units to the consumers, including transportation, warehousing, and invent...

Global pricing strategies are a critical aspect of a company's international marketing plan. Understanding and effectively implementing pricing strategies can significantly impact a company's success in global markets. Here's a deeper look at the two perspecti...

Your browser does not support the audio element. Pricing decisions are not made in a vacuum. They are significantly influenced by a myriad of environmental factors that can vary from one market to another and change over time. Understanding these influe...

Your browser does not support the audio element. When discussing global pricing policy alternatives, it usually involves strategic decisions by companies on how to set prices for their products or services across different international markets. The cho...

Your browser does not support the audio element. Definition Gray Market Goods refer to products that are sold through channels that are legal but unauthorized by the original manufacturer. These goods are genuine in terms of their manufacture but are di...

Your browser does not support the audio element. Price Dumping refers to the practice of exporting a product at a price significantly lower than the selling price in its domestic market, or below the cost of production. This strategy is often used to ga...

Your browser does not support the audio element. Definition Transfer Pricing Strategy involves setting the prices for goods and services that are traded between related legal entities within an enterprise. This strategy is crucial for multinational comp...

Your browser does not support the audio element. Countertrade refers to a variety of barter-like agreements where goods and services are traded partially or fully without the use of money. This pricing tool is essential for international marketers, part...