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What is a Market? When we think of a "market," the first image that often comes to mind is a traditional wet market where vegetables, fruits, fish, and meat are sold. Indeed, this is one type of market, but the concept goes much deeper. Observing Different Mar...

Introduction to Marketing Marketing, intuitively, has something to do with the market. Even without deep knowledge of theory, it’s evident that marketing involves the various activities happening in the market. Here, we’ll start with a quote from Peter Drucker...

Introduction to Value Exchange As part of this marketing course, we’ll explore the framework for identifying and delivering value to customers. This model is centered around the concept of Value Exchange, where value is transferred and shared across multiple c...

Marketing has evolved significantly over time, shaped by historical and technological changes. Below is an overview of its evolution through various concepts. 1. Production Concept Historical Context: The roots of the production concept trace back to the ea...

1. Target Market Definition: The specific group of consumers that a business focuses its marketing efforts on. Example: Targeting youth, women, teenagers, or professionals in a certain field like doctors or engineers. 2. Mass Market Definition: A broad, ...

Marketing offers a wide range of career opportunities across various functions. Here’s a breakdown of different roles in marketing and their responsibilities: 1. Marketing Manager / Marketing Director Responsibilities: Develop and implement marketing strateg...

Introduction Coca-Cola, one of the world's most recognized beverages, was created by pharmacist John Stith Pemberton in 1886. This document explores the formulation of Coca-Cola, the key figures involved in its development, and the marketing strategies that co...

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This document explores the concept of a "market," moving beyond the simple image of a physical marketplace to encompass a broader understanding. Initial Thoughts: When we think of a market, several images might come to mind: Wet Markets: Traditional markets ...

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The Price-Quality Matrix Overview The price-quality matrix is a framework used to analyze market strategies based on the price and quality of products. In this matrix: X-axis: Price (Low, Medium, High) Y-axis: Quality (Low, Medium, High) Categories and St...

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Overview Differentiation is the process of designing meaningful differences to distinguish a company's offerings from competitors. Differentiation is crucial to stand out in a competitive market and can be achieved across various dimensions such as product, se...

Overview Positioning is the process of creating a distinctive image of a product or service in the mind of the target consumer. It ensures that the differentiation created (product-based, price-based, place-based, etc.) is communicated effectively to consumers...