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Overview Market size and market share analysis are crucial for segmentation, targeting, positioning, and developing marketing strategies. These analyses determine the potential and actual demand for a product or service, guiding resource allocation and strateg...

Key Concepts in Marketing Strategy 1. What is Strategy? Strategy defines the ways and means of executing a plan. It bridges the gap between: Planning: Setting goals and objectives. Execution: Implementing decisions and processes. Focuses on resource allo...

Overview Marketing strategy is a structured approach to achieve brand-specific objectives, such as increasing market share or improving ROI. It involves analyzing the environment (5C framework), defining the strategy (4P/7P framework), leveraging analytics, im...

Introduction This case study examines the failure of New Coke through the lens of marketing strategy, specifically the 5C framework and 4P framework. The analysis highlights how Coca-Cola misdiagnosed the problem of declining market share and why their chosen ...

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Motivation and Its Process Definition of Motivation Motivation refers to the internal and external factors that stimulate desire, energy, and persistence in individuals to be continually interested and committed to a task, goal, or subject. It is the driving f...

Maslow’s Hierarchy of Needs Theory The best-known theory of motivation is Abraham Maslow’s hierarchy of needs. Maslow hypothesized that every human being has a hierarchy of five needs that drive their motivation: Physiological: Basic needs such as hunger, t...

Leadership and Management Leadership Leadership is the ability to influence and guide a group of individuals toward the achievement of a shared vision or set of goals. Leaders inspire, motivate, and direct their teams by setting a clear vision, fostering colla...