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Introduction to Services
What are Services? Services are economic activities that are intangible, meaning they cannot be touched or seen in the same way as physical goods. They involve the provision of value or benefits to customers through the performance of tasks, expertise, or expe...
Difference in goods and service in marketing,
Marketing goods and services differ significantly due to their inherent characteristics. Here's a breakdown: Goods vs. Services Feature Goods Services Nature Tangible, physical products Intangible, non-physical activities Ownership Transferable Non-tr...
Concept of service marketing triangle
The Service Marketing Triangle The service marketing triangle is a model that highlights the importance of interconnected relationships between the company, its employees, and its customers in delivering exceptional service experiences. It emphasizes that succ...
Service Marketing Mix
The Service Marketing Mix (7 Ps) The service marketing mix is an extended version of the traditional 4 Ps (Product, Price, Place, Promotion) used in marketing goods. It incorporates three additional elements to address the unique characteristics of services. T...