Unit-2 Modes of Entering Global Business
Modes of Entry
When companies aspire to enter foreign markets, they encounter the challenge of selecting the mos...
Exporting
Your browser does not support the audio element. Exporting represents the most straightfor...
Licensing
Your browser does not support the audio element. International licensing is a strategic ap...
Franchising
Your browser does not support the audio element. International franchising is a form of li...
Contract Manufacturing
Your browser does not support the audio element. Contract Manufacturing (Outsourcing) Cont...
Management Contracts
Your browser does not support the audio element. Mergers and Acquisitions Mergers and acqu...
Foreign Direct Investment
Your browser does not support the audio element. Foreign Direct Investment (FDI) refers to...
Comparison of Different Modes of Entry
Your browser does not support the audio element. When companies decide to expand internati...