Class of 2026

FINAL YEAR.
LOST?

Placements feel uncertain.
Career path unclear.
You need direction.

We'll help you figure it out.
Let's connect.

Real guidance. Real results.

Skip to main content

New E-commerce (SMAC)

SMAC—standing for Social, Mobile, Analytics, and Cloud—is a powerful framework that combines four critical technological domains influencing modern business strategies, particularly in e-commerce and digital enterprises. Each component of SMAC offers unique benefits and, when integrated, they provide a comprehensive approach to business innovation, enhancing operational efficiency and customer engagement.

Social Media

  • Influence on Millennials: Research indicates that social media interactions significantly influence the purchasing decisions of millennials.
  • Marketing Strategies: E-commerce firms are investing in social media to develop innovative marketing strategies that attract potential customers through trending tags and engaging content.
  • Analytics Opportunities: Social media analytics provide valuable insights into customer sentiments and competitor analysis, enabling firms to devise effective strategies to capture potential markets.

Mobile

  • Increasing Transaction Volume: In India, major e-commerce firms have seen a dramatic increase in transactions via mobile devices. For example, Flipkart's mobile transactions rose from 15% in July 2014 to 70% within a year.
  • Smartphone Penetration: With over one billion smartphone users, mobile technology is poised to drive future transactions.
  • Mobile Apps: E-commerce firms are leveraging mobile apps to facilitate smooth interactions between users and companies, improving customer engagement and driving business.

Analytics

  • Data Utilization: Big data and analytics are crucial for transforming both structured and unstructured data into actionable insights that can be integrated into business processes.
  • Decision Making: Real-time analytics enhance decision-making capabilities, maximizing revenue and profitability.
  • Strategic Applications: Analytics are used in various areas, including user experience analysis, competitor performance, price comparison, sentiment analysis, merchant analysis, and fraud detection.

Cloud

  • Cost-Effective Infrastructure: Cloud computing allows e-commerce firms to build scalable, high-performance infrastructures at lower costs compared to traditional hardware setups.
  • Scalability and Performance: Cloud technologies offer scalable networks and storage platforms, ideal for handling massive traffic during peak sales periods.
  • Resource Management: Cloud servers can automatically adjust resources based on demand, ensuring optimal performance during both peak and off periods.
  • Adoption by Leading Firms: Many top e-commerce providers in India have adopted private cloud solutions, setting a precedent for the industry.
Back to top