Competitive Dymanics

Competitive Dynamics

Competitive Strategies for Market Leaders

• Expand total market demand: Find new users or increase usage among existing users.
• Protect market share: Defend against competitors' attacks.
• Increase market share: Gain a larger slice of the market.

Competitive Strategies for Market Challengers

• Frontal attack: Directly challenge the leader.
• Flank attack: Focus on the leader's weaknesses or underserved segments.
• Encirclement attack: Attack on multiple fronts.
• Bypass attack: Focus on a different market or technology.
• Guerrilla attack: Small, intermittent attacks to harass the leader.

Competitive Strategies for Market Followers

• Counterfeiter: Duplicate the leader's product and sell it at a lower price.
• Cloner: Copy the leader's product with slight modifications.
• Imitator: Copy some aspects of the leader's product but maintain some differentiation.
• Adapter: Improve on the leader's product and offer a better version.

Competitive Strategies for Market Nichers

• Focus on a specific customer segment: Specialize in serving a niche market.
• Develop unique expertise: Become the expert in a particular area.
• Build strong customer relationships: Cultivate loyalty among niche customers.