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GATT and WTO
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Globalization and India
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Socio-Cultural, Political & Legal Implications
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Advantages and Disadvantages
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Basic Product Concepts
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Forces Affecting Global Integration and Global Marketing
Global integration is when companies merge their operations and strategies across various countri...
Types of International Marketing
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Importance of International Marketing
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Competitive Advantage
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Principles of Marketing
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IMC (Integrated Marketing Communications)
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Direct Marketing, Support Media, Event Sponsorship
Direct marketing is a form of advertising where organizations communicate directly to customers t...
Personal Selling
Your browser does not support the audio element. Overview Personal selling is a direct mar...
Sales Promotion
Sales promotion is a marketing strategy that aims to increase sales and revenue by offering incen...
Public Relations and Publicity
Public relations (PR) and publicity are two important aspects of communication that are often use...
Global Advertising
Your browser does not support the audio element. Definition Global Advertising: Involves...
C Kaizen and Lean Principles
Your browser does not support the audio element. Lean: Lean is a methodology focused on ma...
A Origin of Lean Startup
Your browser does not support the audio element. The Lean Startup methodology was develope...
Information Act in India
The Information Technology (IT) Act of 2000 is a comprehensive statute in India that addresses le...
Internet Challenges to Privacy
The internet's role in modern information systems brings unparalleled convenience and connectivit...