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Advantages and Disadvantages
Your browser does not support the audio element. Globalisation has significantly shaped th...
Basic Product Concepts
Your browser does not support the audio element. Basic Product Concept A product encompass...
Forces Affecting Global Integration and Global Marketing
Global integration is when companies merge their operations and strategies across various countri...
Types of International Marketing
Your browser does not support the audio element. International marketing refers to the str...
Importance of International Marketing
Your browser does not support the audio element. International marketing involves business...
Competitive Advantage
Your browser does not support the audio element. Introduction Gaining a competitive advant...
Principles of Marketing
Your browser does not support the audio element. Global Marketing Global Marketing refers ...
IMC (Integrated Marketing Communications)
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Direct Marketing, Support Media, Event Sponsorship
Direct marketing is a form of advertising where organizations communicate directly to customers t...
Personal Selling
Your browser does not support the audio element. Overview Personal selling is a direct mar...
Sales Promotion
Sales promotion is a marketing strategy that aims to increase sales and revenue by offering incen...
Public Relations and Publicity
Public relations (PR) and publicity are two important aspects of communication that are often use...
Global Advertising
Your browser does not support the audio element. Definition Global Advertising: Involves...
C Kaizen and Lean Principles
Your browser does not support the audio element. Lean: Lean is a methodology focused on ma...
A Origin of Lean Startup
Your browser does not support the audio element. The Lean Startup methodology was develope...
Information Act in India
The Information Technology (IT) Act of 2000 is a comprehensive statute in India that addresses le...
Internet Challenges to Privacy
The internet's role in modern information systems brings unparalleled convenience and connectivit...
Accountability and Liability Issues
Accountability and liability in information systems are crucial concepts that deal with the respo...
Ethical Issues
Ethical issues in information systems cover a broad range of concerns related to the responsibili...
Privacy Issues
As digital technologies become increasingly integral to daily activities, privacy issues in infor...