Advanced Search
Search Results
96 total results found
The iceberg model for systems thinking
The Four Levels of the Iceberg 🧊 The model uses the analogy of an iceberg, where only a small tip is visible above the water, while the vast, powerful base lies hidden beneath. It breaks down a problem into four interconnected levels. Level 1: Events (The Tip ...
Leverage points
What Are Leverage Points? Leverage points are places within a complex system where a small, targeted intervention can produce a large, significant change throughout the entire system. They are the strategic points of intervention. Examples: Sports: Bringin...
Systems Thinking and Entrepreneurship
Bridging Two Worlds While they might seem different, systems thinking and entrepreneurship share a common mindset. They both look beyond surface-level symptoms to understand the underlying dynamics of a problem and identify where interventions can create the m...
Systems Mapping
The Fundamental Dilemma: The Root of the Crisis At the heart of Capra's map is a single, core contradiction that drives all other crises. The Dilemma: Our global economic systems are based on the flawed mental model of unlimited growth (economic, corporate, ...
Circular Economies
The Linear Economy: A "Cradle-to-Grave" System "The Story of Stuff" deconstructs the linear materials economy, a five-step system that dominates our production and consumption patterns. [Image of the linear economy diagram] The 5 Stages of the Linear Economy: ...
Cradle to cradle design
The Problem with "Eco-Efficiency" (Being "Less Bad") The traditional corporate approach to sustainability is eco-efficiency. Its goal is to minimize the negative impact of the current industrial system. Key Features: It's best known for the 3Rs (Reduce, Reus...
Doughnut Economy
The Intellectual Roots The Doughnut model builds on earlier critiques of mainstream economics: Fritz Schumacher ("Small is Beautiful"): Advocated for "enoughness," local economies, and appropriate technology that is simple and tailored to local needs. J.C. ...
Jugaad and Frugal Innovation
Jugaad: The Art of Ingenious Improvisation Jugaad is a Hindi term for an innovative fix or improvised solution born from ingenuity and necessity. It's a mindset of "making do with what's available" when resources are scarce. Core Idea: It prioritizes immedia...
Module 1
The Rise of Social Media Marketing 🔹 Introduction Social media is no longer just for personal use; it has become one of the most powerful tools for businesses. With billions of people spending hours every day on platforms like Instagram, YouTube, Facebook, and...
Module 2
Fundamentals of Social Media Marketing 1. The Dynamic Nature & Approach Social media is a constantly evolving field. The best approach to understanding it is a blend of theory and practical application. This involves analyzing real-world campaigns, videos, and...
Module 4
Social Media Promotion & Social Listening Notes 1. Introduction to Social Media Marketing Content Social Media Marketing (SMM) is about more than just understanding your customers and platforms; it's a strategic process of content creation and distribution. It...
Module 5
Content Strategy & Case Study Notes 1. Primacy of Content in Social Media Marketing Content is the backbone of any successful SMM strategy. The quality of your content is more important than how often you post or which platforms you use. This is because platfo...
Module 6
Influencer Marketing & Social Commerce Part 1: Influencer Marketing 1. Evolution of Influence Marketing has shifted from traditional celebrity endorsements to a reliance on peer recommendations. Social media has amplified "word-of-mouth," leading to a new form...
Module 7
Social Media Analytics 1. What is Social Media Analytics? Definition: Social media analytics is the process of collecting and analyzing data from social platforms to inform decisions, measure the impact of actions, and ultimately improve business outcomes. It ...
Module 8
Social Media Crises & Ethics 1. Understanding Social Media Crises Definition: A social media crisis is any online activity that damages a brand's reputation. Unlike traditional PR crises, social media crises are unique because of their: Speed: They can escal...
Module 3
Social Media as a Community Ecosystem 1. Social Media as a Community Ecosystem The old, flawed view of social media was to treat it as a megaphone for one-way communication, like a billboard. The correct, modern view is to see it as a community ecosystem where...