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A summary of lean toolkit and its limits
In this section, we summarize the core principles of the Lean toolkit and discusses its limitations. Summary of the Lean Toolkit The Lean toolkit's overarching philosophy can be summarized as: Think big, start small: Focus on continuous experimentation. Rap...
Lean Canvas Exercise
In this exercise, we review two sample Lean Canvases for hypothetical ventures: Arithra's smart hydration bottle and Ashana's personalized fitness training. We also provide feedback on how to effectively populate each section of the Lean Canvas. Arithra's Smar...
Customer interview protocol
Here in this section, we emphasize the critical role of customer interviews in validating assumptions made on the Lean Canvas in the previous exercise and provides detailed guidance on how to conduct them effectively. The Purpose of Customer Interviews After p...
Hypotheses testing and MVP
In this section we discuss the transition to designing a Minimum Viable Product (MVP) after completing the Lean Canvas and initial customer interviews. Moving to the MVP Stage The Lean Canvas helps in mapping out an idea, identifying customer segments, problem...
Minimum Viable Product - Lean Canvas Exercise
In this module, we delve into the creation and testing of Minimum Viable Products (MVPs) for validating business ideas. Arithra's First MVP (Smart Hydration Bottle) Arithra's proposed first MVP includes a basic smart water bottle with a tracking mechanism for ...
Introduction to the case method
In this section we will introduce the concept of decision-making, particularly in entrepreneurial contexts, and understand the utility of the case method as a pedagogical tool. Decision Making Definition: Decision-making is a cognitive process aimed at addre...
The case method explained
In this section describes the structure of a typical business case and highlights important considerations for engaging with the case method. Structure of a Typical Case A typical business case is designed to simulate real-world scenarios and facilitate decisi...
Learning using the case method
In this section, we understand how to maximize learning from the case method through effective preparation, in-class engagement, and post-class reflection. Pre-Class Preparation Thorough preparation is crucial for benefiting from the case method. Rapid First...
Getting started with and discussion of part A of the case
In this section we initiate a multi-part case study on "Fashnear" to practice decision-making using the case method. Introduction to the Case Study The session begins a three-part case study on "Fashnear" with a focus on Part A. The goal is to apply the Lean m...
Discussion on the Lean Canvas for 'Fashnear' and problem-solution-fit
In this section, we review hypothetical Lean Canvases for Fashnear and assesses whether the venture has achieved problem-solution fit based on the case's initial details. Discussion on Lean Canvas for Fashnear The module reviews a Lean Canvas filled out by a s...
Discussion on Lean Canvas and product market fit for 'Merishop'
Here, in this section we analyze the Lean Canvas of the pivoted venture, Merishop (the backstory of Meesho), and discusses its problem-solution fit and product-market fit. Discussion on Lean Canvas for Merishop (Post-Pivot) The company, Fashnear, made a signif...
Discussion on lean canvas and product-market-fit for 'Meesho'
In this section, we focus on creating a Lean Canvas for Meesho after its second pivot and then discusses its problem-solution and product-market fit. Activity Prompt: Lean Canvas for Meesho After reading Part C of the case, it's clear that the venture (now kno...
'Meesho' venture building journey, along with insights from Vidit and Sanjeev, founders of 'Meesho'
In this section we summarize the key lessons from Meesho's entrepreneurial journey, including perspectives from the founders themselves. Key Learnings from Meesho's Venture Building Journey Meesho's journey exemplifies several crucial aspects of venture buildi...
Module 3
Below are important questions and their answers from module 3 elaborating on the Lean method of entrepreneurship: 1. What is the Lean Method and how does it differ from traditional entrepreneurial approaches? The Lean method is a set of tools and decision-maki...
Module 4
Below are important questions and their answers from module 4, focusing on decision-making, the case method, and the Fashnear/Merishop/Meesho case study: 1. What is decision-making and why is it particularly challenging for entrepreneurs? Decision-making is a ...
Rent the Runway - A case study
Introduction to the Case Study The "Rent the Runway" case builds upon the concepts introduced in the Meesho case study, which covered the venture development journey from problem-solution fit to product-market fit and business model optimization. This module s...
Testing the hypothesis for Rent-the-Runway
Initial Lean Canvas and Validation Attempt (Part A) Initially, Rent the Runway's lean canvas identified top designers as their primary customers, as they aimed to sell a service to them. The core problem they intended to solve was the need for fashion-consciou...
Reflecting on The Rent-the-Runway journey
Post-MVP: Beta Launch and Learning After successfully validating their core assumptions through various low-fidelity MVPs (trunk shows, mail-order catalogs), Rent the Runway moved to a more refined product: a beta version of their website. Beta Launch Strate...
Final thoughts on Rent-the-runway journey
Post-MVP: Beta Launch and Learning After successfully validating their core assumptions through various low-fidelity MVPs (trunk shows, mail-order catalogs), Rent the Runway moved to a more refined product: a beta version of their website. Beta Launch Strate...
Introduction to Equity
What is Equity? Equity, in simple terms, represents an ownership stake in a company. It signifies the portion of the company that an individual or entity owns. Owner's/Founder's Equity For a privately held company, owner's equity (often synonymous with founder...