Unit-2 Modes of Entering Global Business
Modes of Entry
International business involves trading goods, services, capital, labor, technology, and intellec...
Exporting
Exporting represents the most straightforward and commonly adopted strategy for entering foreign ...
Licensing
International licensing is a strategic approach to market entry where a domestic manufacturer (li...
Franchising
International franchising is a form of licensing where the franchisor grants the franchisee the r...
Contract Manufacturing
Contract Manufacturing (Outsourcing) Contract manufacturing, also known as outsourcing, is a prac...
Management Contracts
Mergers and Acquisitions Mergers and acquisitions (M&A) involve a domestic company merging with o...
Foreign Direct Investment
Foreign Direct Investment (FDI) refers to the investment made by a company or individual in one c...
Comparison of Different Modes of Entry
When companies decide to expand internationally, they can choose from several modes of entry. Eac...