Elements of a Good Message Conclusion

1. Importance of a Strong Conclusion

A conclusion is the final part of a message, signaling to the audience that the presentation is coming to an end. Just as a show has a closing line like “That’s all, folks,” a strong conclusion helps wrap up the presentation effectively and leaves a lasting impact on the audience.

2. Key Elements of a Good Conclusion

• Summarization of Key Points

  • Briefly summarize the main takeaways from the presentation.
  • Keep it concise—one to three sentences depending on the available time.
  • This ensures the audience remembers the key points discussed.

• Restate the Objective

  • Reinforce the purpose of the presentation at the end.
  • Example: If the objective was to gain approval, state, “Now, I ask for your approval on this project.”
  • If the goal was to encourage action, say, “Visit our website and subscribe.”
  • Helps remind the audience of the main intent before closing.

• Emotional Appeal

  • A conclusion should evoke emotion and leave a strong impression.
  • This can be achieved through a powerful statement or a compelling closing remark.
  • Example: A motivational call to action or a personal reflection.

• Strong Exit Line

  • A final impactful sentence to clearly signal the end.
  • Example: “And with that, I leave you with this thought.”
  • Ensures the audience knows the presentation is complete and prevents awkward endings.

3. Structuring the Conclusion

• Summarize the Main Points

  • Recap the key points of the presentation in a concise manner.

• Restate the Objective

  • Reinforce the core message and remind the audience of the purpose.

• Create an Emotional Impact

  • End with a thought-provoking or inspiring statement.

• Deliver a Strong Closing Line

  • Make it clear that the presentation has officially ended.

4. Key Takeaways

• Summarize the main message in a few sentences.

• Restate the objective to reinforce the purpose.

• Use emotional appeal to leave a lasting impression.

• End with a clear, strong exit line. A well-structured conclusion ensures that the audience retains key insights and understands the message's significance.