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Module 7

Social Media for Marketing

Social Media Analytics 1. What is Social Media Analytics? Definition: Social media analytics is t...

Updated 2 months ago by Debatra Maity

Module 6

Social Media for Marketing

Influencer Marketing & Social Commerce Part 1: Influencer Marketing 1. Evolution of Influence Mar...

Updated 2 months ago by Debatra Maity

Module 5

Social Media for Marketing

Content Strategy & Case Study Notes 1. Primacy of Content in Social Media Marketing Content is th...

Updated 2 months ago by Debatra Maity

Module 4

Social Media for Marketing

Social Media Promotion & Social Listening Notes 1. Introduction to Social Media Marketing Content...

Updated 2 months ago by Debatra Maity

Module 1

Social Media for Marketing

The Rise of Social Media Marketing 🔹 Introduction Social media is no longer just for personal use...

Updated 2 months ago by Debatra Maity

The radical roots of Indian environmentalism

Exploring Sustainability in the Indian ... Module 1

Guha's Critique of Western Environmentalism Environmental historian Ramachandra Guha argues that ...

Updated 2 months ago by Debatra Maity

The pandemic and Indian environmentalism

Exploring Sustainability in the Indian ... Module 1

The "Pandemic Pause": A Natural Experiment The unprecedented nationwide lockdown offered a tempor...

Updated 2 months ago by Debatra Maity

Radical Environmentalism

Exploring Sustainability in the Indian ... Module 1

Deep Ecology vs. Shallow Ecology This is a core philosophical distinction within environmentalism...

Updated 2 months ago by Debatra Maity

What is Climate Change?

Exploring Sustainability in the Indian ... Module 1

What is Climate Change? Climate change refers to long-term alterations in global temperatures and...

Updated 2 months ago by Debatra Maity

Sustainability Careers

Exploring Sustainability in the Indian ... Module 1

The Meteoric Rise of the CSO The demand for high-level sustainability leadership has surged in re...

Updated 2 months ago by Debatra Maity

How are India's leading businesses focussing on sustainable development

Exploring Sustainability in the Indian ... Module 1

1. The Corporate Sustainability Dilemma The lecture poses a central question for students of sust...

Updated 2 months ago by Debatra Maity

Triple Bottom Line

Exploring Sustainability in the Indian ... Module 1

The Triple Bottom Line (TBL) Framework The Triple Bottom Line (TBL) is a core sustainability fram...

Updated 2 months ago by Debatra Maity

What are governments doing about climate change?

Exploring Sustainability in the Indian ... Module 1

1. Agenda 2030: A Global Plan of Action What is it? A UN plan of action for "people, planet and...

Updated 2 months ago by Debatra Maity

Anthropocene and Planetary Boundaries

Exploring Sustainability in the Indian ... Module 1

1. The Anthropocene: The Age of Humans Definition: The Anthropocene is the proposed current geo...

Updated 2 months ago by Debatra Maity

Why is Sustainability important?

Exploring Sustainability in the Indian ... Module 1

1. Timeline of Key Milestones This timeline traces the evolution of corporate responsibility from...

Updated 2 months ago by Debatra Maity

Jugaad and Frugal Innovation

Exploring Sustainability in the Indian ... Module 2

Jugaad: The Art of Ingenious Improvisation Jugaad is a Hindi term for an innovative fix or improv...

Updated 2 months ago by Debatra Maity

Doughnut Economy

Exploring Sustainability in the Indian ... Module 2

The Intellectual Roots The Doughnut model builds on earlier critiques of mainstream economics: ...

Updated 2 months ago by Debatra Maity

Cradle to cradle design

Exploring Sustainability in the Indian ... Module 2

The Problem with "Eco-Efficiency" (Being "Less Bad") The traditional corporate approach to sustai...

Updated 2 months ago by Debatra Maity

Circular Economies

Exploring Sustainability in the Indian ... Module 2

The Linear Economy: A "Cradle-to-Grave" System "The Story of Stuff" deconstructs the linear mater...

Updated 2 months ago by Debatra Maity

Systems Mapping

Exploring Sustainability in the Indian ... Module 2

The Fundamental Dilemma: The Root of the Crisis At the heart of Capra's map is a single, core con...

Updated 2 months ago by Debatra Maity