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Module 7
Social Media Analytics 1. What is Social Media Analytics? Definition: Social media analytics is t...
Module 6
Influencer Marketing & Social Commerce Part 1: Influencer Marketing 1. Evolution of Influence Mar...
Module 5
Content Strategy & Case Study Notes 1. Primacy of Content in Social Media Marketing Content is th...
Module 4
Social Media Promotion & Social Listening Notes 1. Introduction to Social Media Marketing Content...
Module 1
The Rise of Social Media Marketing 🔹 Introduction Social media is no longer just for personal use...
The radical roots of Indian environmentalism
Guha's Critique of Western Environmentalism Environmental historian Ramachandra Guha argues that ...
The pandemic and Indian environmentalism
The "Pandemic Pause": A Natural Experiment The unprecedented nationwide lockdown offered a tempor...
Radical Environmentalism
Deep Ecology vs. Shallow Ecology This is a core philosophical distinction within environmentalism...
What is Climate Change?
What is Climate Change? Climate change refers to long-term alterations in global temperatures and...
Sustainability Careers
The Meteoric Rise of the CSO The demand for high-level sustainability leadership has surged in re...
How are India's leading businesses focussing on sustainable development
1. The Corporate Sustainability Dilemma The lecture poses a central question for students of sust...
Triple Bottom Line
The Triple Bottom Line (TBL) Framework The Triple Bottom Line (TBL) is a core sustainability fram...
What are governments doing about climate change?
1. Agenda 2030: A Global Plan of Action What is it? A UN plan of action for "people, planet and...
Anthropocene and Planetary Boundaries
1. The Anthropocene: The Age of Humans Definition: The Anthropocene is the proposed current geo...
Why is Sustainability important?
1. Timeline of Key Milestones This timeline traces the evolution of corporate responsibility from...
Jugaad and Frugal Innovation
Jugaad: The Art of Ingenious Improvisation Jugaad is a Hindi term for an innovative fix or improv...
Doughnut Economy
The Intellectual Roots The Doughnut model builds on earlier critiques of mainstream economics: ...
Cradle to cradle design
The Problem with "Eco-Efficiency" (Being "Less Bad") The traditional corporate approach to sustai...
Circular Economies
The Linear Economy: A "Cradle-to-Grave" System "The Story of Stuff" deconstructs the linear mater...
Systems Mapping
The Fundamental Dilemma: The Root of the Crisis At the heart of Capra's map is a single, core con...