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Measuring the Results of an Influencer Marketing Campaign (Metrics)
After executing an influencer campaign, measuring its performance is essential to understand its ...
Creating an Influencer Marketing Campaign
Launching a successful influencer marketing campaign involves careful planning and structured exe...
Tools for Influencer Marketing
Just like other specialized areas of digital marketing such as Content Marketing, SEO, Local SEO,...
Strategies for Identifying and Engaging Influencers
Finding the right influencers and building effective partnerships requires a strategic approach. ...
The Role and Importance of Influencers Today
Influencers have become a significant force in modern marketing. They are individuals (or sometim...
Introduction to Influencer Marketing
Influencer marketing is a strategic approach where brands collaborate with individuals who have o...
Search engine marketing
Marketing Communications Using Digital Media Channels: Search Engine Marketing (SEM) Introduction...
Performance indicators – Sharpe, Jensen and Treynor, SIP – Taxation on Mutual Fund
Performance Indicators – Sharpe, Jensen, and Treynor Ratios Portfolio Performance Measures: Key...
The benchmark for some of the mutual fund schemes- Scheme Selection based on Investor needs, preferences, and risk-profile
Benchmark for Mutual Fund Schemes: Definition: A benchmark index is a standard against which th...
Factors that affect mutual fund performance-Drivers of Returns and Risk in mutual fund Scheme
Factors Affecting Mutual Fund Performance: 1. Economic Factors Inflation & Interest Rates: High...
General and Specific Risk Factors
Risk Factors Affecting Mutual Fund Performance Mutual Funds and Risk Factors: Subject to Risks:...
SEBI and AMFI Guidelines for Mutual Funds
1. SEBI Guidelines for Mutual Funds The Securities and Exchange Board of India (SEBI) is the regu...
A/B Testing and Optimization in Marketing
A/B testing (also known as split testing) is a fundamental method used in marketing to continuous...
Benefits of Implementing Marketing Automation and AI
Integrating Marketing Automation (MA) and Artificial Intelligence (AI) into marketing efforts yie...
Mobile Marketing: Strategy & Key Considerations
Developing a Basic Mobile Strategy: Creating a mobile strategy ensures your efforts are focused a...
Basics of Mobile Marketing - Introduction
Definition: Mobile marketing is a digital marketing strategy focused on reaching people directly ...
Email Marketing Tools & Measuring Success
Choosing the right tools and tracking performance are vital for effective email marketing. Essent...
Developing Your Email Marketing Strategy
A strategy guides your email marketing efforts, ensuring they align with your business objectives...
Types of Marketing Emails
Different emails serve distinct purposes in your marketing strategy. Here are common types: 1. We...
Introduction to Email Marketing
Definition: Email marketing is a digital marketing strategy that involves sending emails to a lis...