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Trade and Balance of Payment
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International Marketing Research
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International Marketing Information System
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Sources of Information
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Information Required
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GATT and WTO
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Globalization and India
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Socio-Cultural, Political & Legal Implications
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Advantages and Disadvantages
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Basic Product Concepts
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Forces Affecting Global Integration and Global Marketing
Global integration is when companies merge their operations and strategies across various countri...
Types of International Marketing
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Importance of International Marketing
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Competitive Advantage
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Principles of Marketing
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IMC (Integrated Marketing Communications)
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Direct Marketing, Support Media, Event Sponsorship
Direct marketing is a form of advertising where organizations communicate directly to customers t...
Personal Selling
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Sales Promotion
Sales promotion is a marketing strategy that aims to increase sales and revenue by offering incen...
Public Relations and Publicity
Public relations (PR) and publicity are two important aspects of communication that are often use...