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Global Market Segmentation
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New Products and Services in Digital Marketing
Your browser does not support the audio element. The landscape of digital marketing is eve...
Global E-commerce
Your browser does not support the audio element. E-commerce has transformed the global mar...
Digital Revolution History
The digital revolution started in the '80s with the first IBM personal computer and has since cha...
Country of Origin as Brand Element
Your browser does not support the audio element. The "Country of Origin Effect" is a well-...
Need-Based Approach to Product Planning
Your browser does not support the audio element. In a world increasingly connected, a one-...
Political, Economic, Social-Cultural & Technological Environment
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Tariff and Non-tariff Barriers
Your browser does not support the audio element. Governments worldwide implement various t...
OECD Guidelines for Multinational Enterprises
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MNCs and India
Your browser does not support the audio element. The footprint of Multinational Corporatio...
Stages of Internationalization
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Evolution of International Business
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Comparison of Different Modes of Entry
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Foreign Direct Investment
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Management Contracts
Your browser does not support the audio element. Mergers and Acquisitions Mergers and acqu...
Contract Manufacturing
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Franchising
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Licensing
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Exporting
Your browser does not support the audio element. Exporting represents the most straightfor...
Modes of Entry
When companies aspire to enter foreign markets, they encounter the challenge of selecting the mos...