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Developing and implementing CRM programs
Effectively identifying target customers and developing Customer Relationship Management (CRM) pr...
Identifying target customers
Identifying target customers is crucial for effective retail marketing. By understanding customer...
Collecting customer database
Collecting customer data is essential for retailers aiming to create a personalized shopping expe...
Overview of retail CRM
Customer Relationship Management (CRM) in retail is a strategic approach aimed at building and ma...
Retail branding
Retail branding helps retailers create a unique identity that resonates with customers and sets t...
Planning retail communication process
Planning a retail communication program involves several structured steps that ensure messages al...
Communication programs to develop brands and build customer loyalty
Effective communication programs are essential for building strong brands and fostering customer ...
E-retailing
E-retailing, or electronic retailing, refers to selling goods and services through online channel...
Quick response delivery systems
Quick Response (QR) delivery systems are logistics strategies designed to improve supply chain ef...
Logistics distribution centre
Distribution centers play a critical role in retail logistics, ensuring that products move effici...
Flow of information in supply chain
In supply chain management, the flow of information is as crucial as the flow of goods. Effective...
Advantages of supply chain management
Effective supply chain management (SCM) is crucial for retailers aiming to streamline operations...
Benefits offered by electronic channel
The electronic channel, primarily through the Internet, has transformed the retail landscape by ...
Types of retailers
Retailing encompasses a broad spectrum of businesses that cater to consumers' needs by selling g...
Reasons for studying retailing
1.a Reasons for studying retailing Retailing is a dynamic and crucial sector within the economy....
Atmospherics
Atmospherics refers to the design of an environment through visual, auditory, olfactory, and tac...
Attractiveness and evaluation of a retail site
The attractiveness and evaluation of a retail site are crucial for determining the potential succ...
Price adjustments to stimulate retail sales
Retailers frequently adjust prices as part of their strategies to drive sales, clear inventory, o...
Use of breakeven analysis
Break-even analysis is a crucial tool in retail marketing that helps determine the sales volume n...
Competition oriented pricing
Competition-oriented pricing is a strategy where a retailer sets prices based on competitors’ pri...