Recently Updated Pages
Market Basket Analysis
Market Basket Analysis (MBA) is a data analysis technique used in retail to understand product pu...
Perceptual mapping in retail branding
Perceptual mapping is a visual tool used by retailers to understand how consumers perceive differ...
Retail and Data Analytics
Data analytics in retail transforms customer data, sales information, and market trends into acti...
Introduction to big data
Big data in retail refers to the vast volume of structured and unstructured data collected from v...
Use of technology in CRM
CRM (Customer Relationship Management) in retail focuses on building strong customer relationship...
Developing and implementing CRM programs
Effectively identifying target customers and developing Customer Relationship Management (CRM) pr...
Identifying target customers
Identifying target customers is crucial for effective retail marketing. By understanding customer...
Collecting customer database
Collecting customer data is essential for retailers aiming to create a personalized shopping expe...
Overview of retail CRM
Customer Relationship Management (CRM) in retail is a strategic approach aimed at building and ma...
Retail branding
Retail branding helps retailers create a unique identity that resonates with customers and sets t...
Planning retail communication process
Planning a retail communication program involves several structured steps that ensure messages al...
Communication programs to develop brands and build customer loyalty
Effective communication programs are essential for building strong brands and fostering customer ...
E-retailing
E-retailing, or electronic retailing, refers to selling goods and services through online channel...
Quick response delivery systems
Quick Response (QR) delivery systems are logistics strategies designed to improve supply chain ef...
Logistics distribution centre
Distribution centers play a critical role in retail logistics, ensuring that products move effici...
Flow of information in supply chain
In supply chain management, the flow of information is as crucial as the flow of goods. Effective...
Advantages of supply chain management
Effective supply chain management (SCM) is crucial for retailers aiming to streamline operations...
Benefits offered by electronic channel
The electronic channel, primarily through the Internet, has transformed the retail landscape by ...
Types of retailers
Retailing encompasses a broad spectrum of businesses that cater to consumers' needs by selling g...
Reasons for studying retailing
1.a Reasons for studying retailing Retailing is a dynamic and crucial sector within the economy....