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The Buyer Decision Process and Business buyer decision process
The Buyer Decision Process in Marketing The buyer decision process is a fundamental concept in ma...
Competitive Dymanics
Competitive Dynamics Competitive Strategies for Market Leaders Expand total market demand: Fi...
What is Services Marketing
Services Marketing Services and Unique Characteristics of Services What Are Services? Definit...
Product Life Cycle
Product Life Cycle Strategies Product Life Cycle (PLC) Strategy The Product Life Cycle (PLC) des...
Understanding the STP Model: Segmentation, Targeting, and Positioning
The STP Model is a strategic framework used in marketing to help businesses identify and connect ...
Institutional Markets and Government Markets
Institutional Markets Definition: Institutional markets consist of organizations like schools, ...
Types of Buying Decision Behavior
Consumers make different types of buying decisions based on how important the purchase is to them...
Factors Affecting Consumer Behavior
1. Cultural Factors Cultural factors play a significant role in shaping a consumer's behavior: ...
Consumer Behavior Model (Black Box)
Consumer Behavior Model (Black Box) Definition of Consumer Behavior Consumer behavior is the stud...
Evolution of Marketing
Evolution of Marketing Philosophies Marketing philosophies have evolved over time, reflecting cha...
Meaning and Definition of Marketing
What is Marketing? Marketing is the process of identifying and meeting human and social needs in...
Types of Derivatives
1. Forward Contracts Definition: A forward contract is a private and customizable agreement betwe...
CAPM and types of leverages
CAPM, Leverage, and Risk: A Practical Guide Let's break down these financial concepts in a simple...
Cost of capital - meaning,significance and components
Understanding Cost of Capital What is Cost of Capital? Imagine you need money to start or grow a...
Roles of a Financial Manager
Functions of a Financial Manager (Management) Imagine the financial manager as the money manager ...
Financial management
Functions or Role of Financial Managers All decisions involving management of funds come under t...
Ethics
What is Ethics? Ethics is a set of moral principles that guide our behavior, helping us distingu...
Introduction to financial management
What is Finance? Finance, at its core, is the art and science of managing money. It encompasses a...
Point of Indifference
Understanding the Point of Indifference The point of indifference, in the context of capital stru...
Effect of capital structure on EPS, EBIT-EPS Analysis
The Link Between Capital Structure and EPS As we've discussed before, a company's capital structu...