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Advertising, sales promotion, personal selling and sales management.
Advertising The term "advertising" originates from the Latin words "Ad" and "Verto." "Ad" denot...
Integrated Marketing Communications
Introduction to Integrated Marketing Communications (IMC) Integrated Marketing Communications (IM...
Price changes, Public policy and pricing.
Initiating Price Cuts Why cut prices? Excess inventory: When a company has too much stock tha...
Price Adjustment Strategies
Marketers adjust prices to account for customer differences and changing market conditions. 1. D...
Product Mix Pricing Strategies
Used when a product is part of a product mix, meaning multiple related products are sold together...
New Product Pricing Strategies
When a new product is launched, companies can choose one of the following pricing strategies: ...
Origins of Persuasive Communication
1. Introduction to Persuasive Communication Communication is a fundamental human activity, second...
Preparing for Online Presentations
1. Challenges of Online Presentations Lack of audience feedback – People often keep cameras off,...
Harmonizing Verbal and Non-Verbal Aspects in Presentations
1. Importance of Delivery in Presentations A presentation is not just about slides; the speaker ...
Putting Together a Persuasive Presentation
1. Importance of Planning Slides Slides should complement the speech, not replace it. Avoid the ...
Types of Slides and Best Practices
1. Types of Slides 1. Document Slides Used in academic and corporate training environments. Text...
Basics of Slides
1. Understanding the Role of Slides in a Presentation A presentation is a combination of speech a...
Overcoming Glossophobia, Anxiety & Fear of Social Judgment
1. Introduction to Glossophobia Glossophobia (fear of public speaking) is a common anxiety trigge...
Importance of Oral Communication in Academic and Professional Settings
1. Introduction to Oral Communication Oral communication is a critical skill in both academic and...
The AEIOUXE Framework
Introduction The AEIOUXE framework is a six-step method designed to make persuasive communication...
What Audiences Really Want to Know – 4 Key Questions
1. Understanding Audience Perspective in Persuasion Persuasive communication is about changing th...
Aristotle’s Theory of Rhetoric
1. Understanding Persuasion in Communication Persuasive communication is the ability to influence...
Building Slides for Presentations & Pitch Decks
1. Importance of Well-Designed Slides Slides support the presentation but do not replace the spe...
Structuring a Presentation
1. Importance of Structuring a Presentation A well-structured presentation ensures clarity, coher...
Fine-Tuning with the BERC Framework
1. Importance of Fine-Tuning a Message After preparing the first draft of a message, it is essent...