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Product Mix Pricing Strategies
Used when a product is part of a product mix, meaning multiple related products are sold together...
New Product Pricing Strategies
When a new product is launched, companies can choose one of the following pricing strategies: ...
Origins of Persuasive Communication
1. Introduction to Persuasive Communication Communication is a fundamental human activity, second...
Preparing for Online Presentations
1. Challenges of Online Presentations Lack of audience feedback – People often keep cameras off,...
Harmonizing Verbal and Non-Verbal Aspects in Presentations
1. Importance of Delivery in Presentations A presentation is not just about slides; the speaker ...
Putting Together a Persuasive Presentation
1. Importance of Planning Slides Slides should complement the speech, not replace it. Avoid the ...
Types of Slides and Best Practices
1. Types of Slides 1. Document Slides Used in academic and corporate training environments. Text...
Basics of Slides
1. Understanding the Role of Slides in a Presentation A presentation is a combination of speech a...
Overcoming Glossophobia, Anxiety & Fear of Social Judgment
1. Introduction to Glossophobia Glossophobia (fear of public speaking) is a common anxiety trigge...
Importance of Oral Communication in Academic and Professional Settings
1. Introduction to Oral Communication Oral communication is a critical skill in both academic and...
The AEIOUXE Framework
Introduction The AEIOUXE framework is a six-step method designed to make persuasive communication...
What Audiences Really Want to Know – 4 Key Questions
1. Understanding Audience Perspective in Persuasion Persuasive communication is about changing th...
Aristotle’s Theory of Rhetoric
1. Understanding Persuasion in Communication Persuasive communication is the ability to influence...
Building Slides for Presentations & Pitch Decks
1. Importance of Well-Designed Slides Slides support the presentation but do not replace the spe...
Structuring a Presentation
1. Importance of Structuring a Presentation A well-structured presentation ensures clarity, coher...
Fine-Tuning with the BERC Framework
1. Importance of Fine-Tuning a Message After preparing the first draft of a message, it is essent...
Elements of a Good Message Conclusion
1. Importance of a Strong Conclusion A conclusion is the final part of a message, signaling to th...
Elements of a Good Message Body
1. Importance of the Message Body The body of a presentation is its most crucial part, much like ...
Elements of a Good Opening
1. Importance of a Strong Opening A good opening captures the audience’s attention and sets the s...
Science of Scripting a Message for an Allotted Time
1. Introduction to Time Management in Communication Effective communication requires careful time...