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meaning of services
Services are multifaceted and integral components of today's economy, characterized by their dist...
Ansoff’s Matrix
The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic framework deve...
Product life cycle strategies and its extension
The product life-cycle is characterized by the distinction between sales and profit curves. Ofte...
New product development stages
The new product development (NPD) process is a systematic approach to bringing a new product to t...
channel conflict
Channel Conflict is a significant challenge in Channel Management, where divergent interests or c...
channel design
Channel Design is a critical component of Channel Management, involving the strategic planning an...
structure
The structure of a marketing channel describes how products get from producers to consumers. The ...
direct marketing
Direct Marketing Channels Face-to-face selling by a sales force: This method entails a sales tea...
sales promotion
Sales promotion is a key element of the promotional mix in marketing, designed to stimulate immed...
Advertising
Advertising is a form of marketing communication that aims to promote a product, service, or idea...
Positioning
In simple words, "product positioning" refers to the position or image which a product enjoys in ...
Targeting
Market targeting involves evaluating and defining your target market based on various dimensions,...
Segmentation
Market segmentation is a fundamental concept in modern marketing, emphasizing a market-oriented s...
Institutional and Government Market
Institutional and government markets are two distinct segments of the market that serve specific ...
Factors affecting consumer Behavior
Consumer behavior refers to how individuals, groups, and organizations make choices regarding the...
Consumers actions to promote sustainable marketing
Consumers play a pivotal role in promoting sustainable marketing practices. Their choices and act...
Marketing's Impact on Other Businesses
Marketers, especially those from dominant firms, can significantly impact the competitive landsca...
Marketing's Impact on Society as a Whole
Marketing extends beyond individual consumer experiences and has profound implications for societ...
Social Criticisms of Marketing
Marketing, while a key component of business success, faces various social criticisms due to prac...
Sustainable Marketing
Sustainable marketing is a holistic approach to marketing that prioritizes not only the company's...