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Expert Insights Achintya Krishna on Opportunity Evaluation Began with sports video drills for grassroots athletes—discovered a gap in structured digital coaching. Added tournament registration to solve a real need but found it low-margin and logistically com...

Question 1: What is the Market Opportunity Navigator and how does it help in decision-making? Answer: The Market Opportunity Navigator is a strategic framework that helps entrepreneurs evaluate and prioritize business ideas based on two main criteria: market p...

In this module we focus on the Lean method as a way to move an idea towards a viable venture. Key insights: Moving to Action: The previous module discussed opportunity evaluation, highlighting that it's an imperfect method and true evaluation happens only wh...

Here in this section we outline the core differences between conventional entrepreneurial approaches and the Lean method. Three Key Differences: The Lean method differentiates itself from the traditional method in three main areas: Business Plan Formulation...

In this section we outline key stages entrepreneurs go through when applying the Lean method to build a venture. Milestones in Venture Building: The venture building process, when applying the Lean method, involves moving from an idea to a viable venture throu...

In this section we study the process of filling out a Lean Canvas, a succinct business plan tool. Understanding the Lean Canvas The Lean Canvas is a concise business plan that emphasizes both the market and product sides of a venture. Unlike traditional plans ...

In this section, we understand how to move from a filled Lean Canvas to validating a venture idea using hypotheses testing and Minimum Viable Products (MVPs). From Assumptions to Evidence After filling out a Lean Canvas, it's crucial to understand that everyth...

In this section, we summarize the core principles of the Lean toolkit and discusses its limitations. Summary of the Lean Toolkit The Lean toolkit's overarching philosophy can be summarized as: Think big, start small: Focus on continuous experimentation. Rap...

In this exercise, we review two sample Lean Canvases for hypothetical ventures: Arithra's smart hydration bottle and Ashana's personalized fitness training. We also provide feedback on how to effectively populate each section of the Lean Canvas. Arithra's Smar...

Here in this section, we emphasize the critical role of customer interviews in validating assumptions made on the Lean Canvas in the previous exercise and provides detailed guidance on how to conduct them effectively. The Purpose of Customer Interviews After p...

In this section we discuss the transition to designing a Minimum Viable Product (MVP) after completing the Lean Canvas and initial customer interviews. Moving to the MVP Stage The Lean Canvas helps in mapping out an idea, identifying customer segments, problem...

In this module, we delve into the creation and testing of Minimum Viable Products (MVPs) for validating business ideas. Arithra's First MVP (Smart Hydration Bottle) Arithra's proposed first MVP includes a basic smart water bottle with a tracking mechanism for ...

In this section we will introduce the concept of decision-making, particularly in entrepreneurial contexts, and understand the utility of the case method as a pedagogical tool. Decision Making Definition: Decision-making is a cognitive process aimed at addre...

In this section describes the structure of a typical business case and highlights important considerations for engaging with the case method. Structure of a Typical Case A typical business case is designed to simulate real-world scenarios and facilitate decisi...

In this section, we understand how to maximize learning from the case method through effective preparation, in-class engagement, and post-class reflection. Pre-Class Preparation Thorough preparation is crucial for benefiting from the case method. Rapid First...

In this section we initiate a multi-part case study on "Fashnear" to practice decision-making using the case method. Introduction to the Case Study The session begins a three-part case study on "Fashnear" with a focus on Part A. The goal is to apply the Lean m...

In this section, we review hypothetical Lean Canvases for Fashnear and assesses whether the venture has achieved problem-solution fit based on the case's initial details. Discussion on Lean Canvas for Fashnear The module reviews a Lean Canvas filled out by a s...

Here, in this section we analyze the Lean Canvas of the pivoted venture, Merishop (the backstory of Meesho), and discusses its problem-solution fit and product-market fit. Discussion on Lean Canvas for Merishop (Post-Pivot) The company, Fashnear, made a signif...

In this section, we focus on creating a Lean Canvas for Meesho after its second pivot and then discusses its problem-solution and product-market fit. Activity Prompt: Lean Canvas for Meesho After reading Part C of the case, it's clear that the venture (now kno...