Module 2

Question 1: What is the Market Opportunity Navigator and how does it help in decision-making?

Answer:

The Market Opportunity Navigator is a strategic framework that helps entrepreneurs evaluate and prioritize business ideas based on two main criteria: market potential and implementation challenge. It uses a 2×2 grid to categorize opportunities into four types:

-- Gold Mine: High potential, low challenge
→ Pursue immediately (e.g., scalable SaaS product)

-- Moonshot: High potential, high challenge
→ Pursue with caution; secure resources first (e.g., deep-tech innovation)

-- Quick Win: Low potential, low challenge
→ Low-risk but limited growth potential (e.g., basic utility app)

-- Questionable: Low potential, high challenge
→ Re-evaluate or abandon due to poor feasibility

The framework further assesses three core dimensions:

• Unmet Need: Is the customer problem severe and unsolved?
• Effective Solution: Does the solution deliver clear, promised value?
• Competitive Edge: Is there a unique advantage (e.g., cost, speed, quality)?

Conclusion:
This navigator enables structured decision-making by balancing scalability potential with feasibility, ensuring entrepreneurs invest in viable, high-impact ideas.

Question 2: Differentiate between idea evaluation and opportunity evaluation with examples.

Answer:

Idea Evaluation focuses on assessing whether a concept is interesting, relevant, and personally compelling. It asks:

• Is the idea solving a real problem?
• Does it appeal to users or early testers?

Example: A smart water bottle that tracks hydration and temperature may seem innovative and personally useful.

Opportunity Evaluation, on the other hand, goes deeper to assess whether the idea can become a scalable business. It involves testing three key pillars:

• Market Need – Is there a large, paying customer base?
• Feasibility – Can the solution be built affordably and legally?
• Founder Fit – Does the entrepreneur have the required skills, passion, and perseverance?

Example: If the smart water bottle costs ₹2,700 to produce and faces low customer retention or tough competition, it may not qualify as a strong opportunity.

Conclusion:
A compelling idea becomes a real opportunity only when it meets market demand, is executable, and aligns with the founder’s capabilities.