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Aditya Assesment
DU Syllabus
Unit1- Introduction to financial Management
Unit 2
UNIT 1: Inbound & Content Marketing
Unit 2: Understanding Behavioral Marketing and Customer Segmentation
Unit 3: Search Engine Optimization
Demand Supply and Market Equilibrium
Unit 4- Social Media Marketing & Programmatic Ad
Introduction to Social Media platforms and its characteristics - Trends - Creating a social media strategy - Measuring social media results - Tools for social media marketing - Basics of Programmatic ads – Native Ads
UNIT 5: E-mail & Mobile Marketing
Email Marketing – Types of e-mails - Creating e-mail marketing strategy - Tools for e-mail Marketing - Measuring e-mail marketing campaigns – Basics of Mobile Marketing
UNIT 6: Influencer Marketing
Influencers - Role of Influencers in Marketing today - Strategies for Identifying and engaging Influencers - Tools for Influencer Marketing - Creating an influencer marketing campaign and measuring the results (metrics)
Unit 7: Utilization of Marketing Automation and Artificial Intelligence (AI)
Strategies for implementing Automation and AI internal customer-facing process – Streamlining marketing process and enhancing customer experience - A/B Testing and Optimization – Maximizing ROI with Marketing Attribution and Experimentation