Unit 4- Social Media Marketing & Programmatic Ad
Introduction to Social Media platforms and its characteristics - Trends - Creating a social media strategy - Measuring social media results - Tools for social media marketing - Basics of Programmatic ads – Native Ads
Introduction to Social Media Marketing (SMM)
1. Definition: Social Media Marketing (SMM) Explanation: Social Media Marketing (SMM) is the st...
Trends in Social Media Marketing
Social media marketing is dynamic. Key trends shaping SMM include: 1. Dominance of Video Content ...
Creating a Social Media Strategy
A social media strategy is your roadmap for using social media effectively. It details your goals...
Measuring Social Media Results
Tracking your social media performance is essential to prove its value, understand your audience,...
Tools for Social Media Marketing
Managing social media effectively often requires using specialized tools. These tools help stream...
Basics of Programmatic Advertising
Programmatic advertising uses technology to automate the buying and selling of digital ad space i...
Native Advertising
Native advertising is a form of paid media designed to match the look, feel, and function of the ...