Unit 7: Utilization of Marketing Automation and Artificial Intelligence (AI)
Strategies for implementing Automation and AI internal customer-facing process – Streamlining marketing process and enhancing customer experience - A/B Testing and Optimization – Maximizing ROI with Marketing Attribution and Experimentation
Introduction to Marketing Automation (MA)
Marketing Automation refers to the use of specialized software platforms and technologies designe...
Introduction to Artificial Intelligence (AI) in Marketing
Artificial Intelligence (AI) in marketing involves using computer systems and algorithms to perfo...
Strategies for Implementing Automation and AI in Marketing
Implementing Marketing Automation (MA) and Artificial Intelligence (AI) isn't just about buying s...
Benefits of Implementing Marketing Automation and AI
Integrating Marketing Automation (MA) and Artificial Intelligence (AI) into marketing efforts yie...
A/B Testing and Optimization in Marketing
A/B testing (also known as split testing) is a fundamental method used in marketing to continuous...
Maximizing ROI with Marketing Attribution and Experimentation
Understanding which marketing efforts truly drive results and continuously testing new approaches...