UNIT 6: Influencer Marketing
Influencers - Role of Influencers in Marketing today - Strategies for Identifying and engaging Influencers - Tools for Influencer Marketing - Creating an influencer marketing campaign and measuring the results (metrics)
Introduction to Influencer Marketing
Influencer marketing is a strategic approach where brands collaborate with individuals who have o...
The Role and Importance of Influencers Today
Influencers have become a significant force in modern marketing. They are individuals (or sometim...
Strategies for Identifying and Engaging Influencers
Finding the right influencers and building effective partnerships requires a strategic approach. ...
Tools for Influencer Marketing
Just like other specialized areas of digital marketing such as Content Marketing, SEO, Local SEO,...
Creating an Influencer Marketing Campaign
Launching a successful influencer marketing campaign involves careful planning and structured exe...
Measuring the Results of an Influencer Marketing Campaign (Metrics)
After executing an influencer campaign, measuring its performance is essential to understand its ...