Unit-2 International Segmentation and Positioning
Essence of market segmentation
Types of Market Segmentation Market segmentation is the process of dividing a broader market into...
Global Market Segmentation
Your browser does not support the audio element. Global marketing segmentation involves di...
Assessing Market Potential
Your browser does not support the audio element. Understanding Your Market Potential Befor...
Targeting and Target Market Strategy Options
Your browser does not support the audio element. Targeting is the practice where companies...
Positioning
Your browser does not support the audio element. Positioning is all about how you make peo...