Unit-6 Global Marketing Communications Decisions
Global Advertising
Your browser does not support the audio element. Definition Global Advertising: Involves...
Global Media Decisions
Your browser does not support the audio element. Introduction Global Media Decisions: Re...
Public Relations and Publicity
Public relations (PR) and publicity are two important aspects of communication that are often use...
Sales Promotion
Sales promotion is a marketing strategy that aims to increase sales and revenue by offering incen...
Personal Selling
Your browser does not support the audio element. Overview Personal selling is a direct mar...
Direct Marketing, Support Media, Event Sponsorship
Direct marketing is a form of advertising where organizations communicate directly to customers t...
IMC (Integrated Marketing Communications)
Your browser does not support the audio element. Integrated Marketing Communications (IMC)...
Standardization vs Adaptation
Your browser does not support the audio element. In the context of global marketing commun...
Pattern Advertising
Your browser does not support the audio element. Pattern advertising represents a strategi...