Unit-3 Brand and Product Decisions in Global Marketing
Basic Product Concepts
Your browser does not support the audio element. Basic Product Concept A product encompass...
Basic Branding Concept
Key concepts of Branding Branding: Branding is the overall process of creating a unique name, des...
Need-Based Approach to Product Planning
Your browser does not support the audio element. In a world increasingly connected, a one-...
Country of Origin as Brand Element
Your browser does not support the audio element. The "Country of Origin Effect" is a well-...
New Products in Global Marketing
Your browser does not support the audio element. In global marketing, introducing new prod...
Theory of New Product Lifecycle
Your browser does not support the audio element. The Product Life Cycle Theory was develop...