Retail Management And Analytics
Module 02 Retail market strategy
Target market retail format
Target Market and Retail Format Understanding the concepts of target market and retail format is...
Building a sustainable competitive advantage
In the competitive world of retail, developing and maintaining a sustainable competitive advanta...
Growth strategies
Growth Strategies Retailers constantly seek ways to grow their businesses and expand their marke...
Steps in strategic and retail planning and operation management
Operations Management involves the administration of business practices to create the highest le...
Steps in strategic and retail planning
Steps in Strategic and Retail Planning Strategic retail planning is a systematic process that re...
Evaluating competition in retailing
Evaluating Competition in Retailing Evaluating competition is a critical aspect of retail strate...
Retail market information system
A Retail Market Information System (RMIS) plays a critical role in helping retailers collect, ana...
Module 04 Merchandise Management and Pricing
Objectives for merchandise plan
What is Merchandise Planning? Merchandise planning in retail is crucial to meeting financial goal...
Assortment planning process
Assortment planning is essential for aligning a retailer's product selection with customer demand...
Establishing and maintaining relationships with vendors
Building and maintaining strong vendor relationships is essential for retailers aiming to ensure ...
Pricing strategies
In retail, pricing strategies are essential to balance customer value perception with profitabili...
Cost oriented pricing
Cost-oriented pricing is a straightforward approach in retail, where prices are set based on the ...
Demand oriented pricing
Demand-oriented pricing is a strategy that focuses on consumer demand and willingness to pay, rat...
Competition oriented pricing
Competition-oriented pricing is a strategy where a retailer sets prices based on competitors’ pri...
Use of breakeven analysis
Break-even analysis is a crucial tool in retail marketing that helps determine the sales volume n...
Price adjustments to stimulate retail sales
Retailers frequently adjust prices as part of their strategies to drive sales, clear inventory, o...
Module 03 Retail locations and Store Management
Retail locations
Retail Locations Choosing the right retail location is crucial for a retailer’s success. The loc...
Factors affecting retail site location
Factors Affecting Retail Site Location When selecting a retail site, several critical factors ne...
Retail location theories
Retail Location Theories Retail location theories provide a framework for understanding how and ...
Factors affecting the demand for a region under consideration
Factors Affecting the Demand for a Region Under Consideration When evaluating a region for potent...
Attractiveness and evaluation of a retail site
The attractiveness and evaluation of a retail site are crucial for determining the potential succ...
Store layout types and features
Store Layout: Types & Features The store layout is a critical aspect of retail design as it influ...
Store design
Store Design Store design is a critical aspect of retail strategy, as it influences customer exp...
Merchandise presentation techniques
Merchandise Presentation Techniques Merchandise presentation is a crucial aspect of retail strate...
Atmospherics
Atmospherics refers to the design of an environment through visual, auditory, olfactory, and tac...
Customer service GAPS model for improving retail service quality
Customer Service GAPS Model for Improving Retail Service Quality The GAPS Model is a framework u...
Module 01 Introduction to retailing
Reasons for studying retailing
1.a Reasons for studying retailing Retailing is a dynamic and crucial sector within the economy....
Economic significance and opportunities in retailing
Economic Significance & Opportunities in Retailing 1. Economic Significance of Retailing Contribu...
Types of retailers
Retailing encompasses a broad spectrum of businesses that cater to consumers' needs by selling g...
Corporate retail chain
Corporate Retail Chains Corporate retail chains play a significant role in the retail industry b...
Multi-channel retailing
Multi-Channel Retailing Multi-channel retailing is a strategy where retailers offer customers mu...
Benefits offered by electronic channel
The electronic channel, primarily through the Internet, has transformed the retail landscape by ...
Retailing in emerging world
Benefits Offered by Retailing in the Emerging World Retailing in the emerging world presents uni...
Multinational brand and retailing in different tiers in India
Multinational Brands and Retailing in Different Tiers in India The retail landscape in India is ...
Module 06 Supply Chain Management
Advantages of supply chain management
Effective supply chain management (SCM) is crucial for retailers aiming to streamline operations...
Flow of information in supply chain
In supply chain management, the flow of information is as crucial as the flow of goods. Effective...
Logistics distribution centre
Distribution centers play a critical role in retail logistics, ensuring that products move effici...
Quick response delivery systems
Quick Response (QR) delivery systems are logistics strategies designed to improve supply chain ef...
E-retailing
E-retailing, or electronic retailing, refers to selling goods and services through online channel...
Outsourcing and reverse logistics
Outsourcing and reverse logistics are key components of modern retail supply chain management. Ou...
Module 05 Retail Communication Mix and CRM
Communication programs to develop brands and build customer loyalty
Effective communication programs are essential for building strong brands and fostering customer ...
Methods of communicating with customers
Retailers use a mix of new and traditional media to connect with customers, each with unique adva...
Planning retail communication process
Planning a retail communication program involves several structured steps that ensure messages al...
Retail branding
Retail branding helps retailers create a unique identity that resonates with customers and sets t...
Overview of retail CRM
Customer Relationship Management (CRM) in retail is a strategic approach aimed at building and ma...
Collecting customer database
Collecting customer data is essential for retailers aiming to create a personalized shopping expe...
Identifying target customers
Identifying target customers is crucial for effective retail marketing. By understanding customer...
Developing and implementing CRM programs
Effectively identifying target customers and developing Customer Relationship Management (CRM) pr...
Use of technology in CRM
CRM (Customer Relationship Management) in retail focuses on building strong customer relationship...
Module 07 Introduction to Retail Analytics
Introduction to big data
Big data in retail refers to the vast volume of structured and unstructured data collected from v...
Retail and Data Analytics
Data analytics in retail transforms customer data, sales information, and market trends into acti...
Perceptual mapping in retail branding
Perceptual mapping is a visual tool used by retailers to understand how consumers perceive differ...
Market Basket Analysis
Market Basket Analysis (MBA) is a data analysis technique used in retail to understand product pu...
Trade Area Modeling
Trade Area Modeling is a technique used in retail to understand the geographic area from which a ...
Retail Site Selection Modeling
Retail site selection modeling is a data-driven approach to choosing store locations that optimiz...
Competitor Threat Analytics
Competitor Threat Analytics involves assessing competitors to understand their strengths, weaknes...
Merchandise Mix Modeling
Merchandise mix modeling is an analytical approach used by retailers to determine the optimal ass...