Module 04 Merchandise Management and Pricing
Objectives for merchandise plan
What is Merchandise Planning? Merchandise planning in retail is crucial to meeting financial goal...
Assortment planning process
Assortment planning is essential for aligning a retailer's product selection with customer demand...
Establishing and maintaining relationships with vendors
Building and maintaining strong vendor relationships is essential for retailers aiming to ensure ...
Pricing strategies
In retail, pricing strategies are essential to balance customer value perception with profitabili...
Cost oriented pricing
Cost-oriented pricing is a straightforward approach in retail, where prices are set based on the ...
Demand oriented pricing
Demand-oriented pricing is a strategy that focuses on consumer demand and willingness to pay, rat...
Competition oriented pricing
Competition-oriented pricing is a strategy where a retailer sets prices based on competitors’ pri...
Use of breakeven analysis
Break-even analysis is a crucial tool in retail marketing that helps determine the sales volume n...
Price adjustments to stimulate retail sales
Retailers frequently adjust prices as part of their strategies to drive sales, clear inventory, o...