Module 07 Introduction to Retail Analytics
Introduction to big data
Big data in retail refers to the vast volume of structured and unstructured data collected from v...
Retail and Data Analytics
Data analytics in retail transforms customer data, sales information, and market trends into acti...
Perceptual mapping in retail branding
Perceptual mapping is a visual tool used by retailers to understand how consumers perceive differ...
Market Basket Analysis
Market Basket Analysis (MBA) is a data analysis technique used in retail to understand product pu...
Trade Area Modeling
Trade Area Modeling is a technique used in retail to understand the geographic area from which a ...
Retail Site Selection Modeling
Retail site selection modeling is a data-driven approach to choosing store locations that optimiz...
Competitor Threat Analytics
Competitor Threat Analytics involves assessing competitors to understand their strengths, weaknes...
Merchandise Mix Modeling
Merchandise mix modeling is an analytical approach used by retailers to determine the optimal ass...