Module 05 Retail Communication Mix and CRM
Communication programs to develop brands and build customer loyalty
Effective communication programs are essential for building strong brands and fostering customer ...
Methods of communicating with customers
Retailers use a mix of new and traditional media to connect with customers, each with unique adva...
Planning retail communication process
Planning a retail communication program involves several structured steps that ensure messages al...
Retail branding
Retail branding helps retailers create a unique identity that resonates with customers and sets t...
Overview of retail CRM
Customer Relationship Management (CRM) in retail is a strategic approach aimed at building and ma...
Collecting customer database
Collecting customer data is essential for retailers aiming to create a personalized shopping expe...
Identifying target customers
Identifying target customers is crucial for effective retail marketing. By understanding customer...
Developing and implementing CRM programs
Effectively identifying target customers and developing Customer Relationship Management (CRM) pr...
Use of technology in CRM
CRM (Customer Relationship Management) in retail focuses on building strong customer relationship...