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Long term loan market
Core Function: The long-term loan market facilitates the provision of funds for periods exceeding...
Functioning of various stock exchanges -nse,bse,otcei
Bombay Stock Exchange (BSE): Historical Significance: The BSE is Asia's oldest stock exchange, es...
Types-primary market and secondary market
Primary Capital Market: Function: This is where new securities are created and issued for the fir...
Functions
Mobilization of Savings: The capital market channels savings from individuals, households, and in...
Classification
Primary vs. Secondary Markets: Primary Market: This is where new securities are issued for the fi...
Meaning
The capital market is a vital part of the financial system, focused on providing long-term fundin...
Module 1
Types of Pricing
What is Price? Price is the money charged for a product or service. It is the value customers gi...
What is Ethical Marketing ?
Marketing Ethics Definition Marketing ethics is a moral compass, guiding a company's promotiona...
What is Marketing's Impact?
Marketing's Impact Marketing’s Impact on Individuals Influences purchasing decisions. Shapes pe...
Sustainable Marketing
1. Sustainable Marketing Definition Sustainable marketing is a pivotal approach that goes beyond...
What is Channel Conflict?
Channel Conflict Channel conflict occurs when one channel member's actions prevent another chan...
What is Channel Management
Channel Management Marketing channel management involves selecting, managing, and motivating in...
What are Marketing Channels ?
Marketing Channels Definition Distribution channels are sets of interdependent organizations par...
Capital Budgeting and Time Value of Money
Capital Budgeting: Simplified Notes What is Capital Budgeting? Capital budgeting is basically dec...
Promotional Strategies
1. Public and Customer Relations Public Relations (PR): This is about how a company manages its...
Advertising, sales promotion, personal selling and sales management.
Advertising The term "advertising" originates from the Latin words "Ad" and "Verto." "Ad" denot...
Integrated Marketing Communications
Introduction to Integrated Marketing Communications (IMC) Integrated Marketing Communications (IM...
Price changes, Public policy and pricing.
Initiating Price Cuts Why cut prices? Excess inventory: When a company has too much stock tha...
Price Adjustment Strategies
Marketers adjust prices to account for customer differences and changing market conditions. 1. D...