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criteria of selecting a channel

Marketing Management Unit-5 Distribution Channels

Selecting the right marketing channel is pivotal for the effective promotion and distribution of ...

Updated 2 weeks ago by Sanjay Bandaru

types

Marketing Management Unit-5 Distribution Channels

Marketing channels are pathways through which a product or service gets from the producer to the ...

Updated 2 weeks ago by Sanjay Bandaru

Marketing channels

Marketing Management Unit-5 Distribution Channels

A marketing channel, also known as a distribution channel, refers to the pathway through which go...

Updated 2 weeks ago by Sanjay Bandaru

Other promotional strategies

Marketing Management Unit-6 Promotion

In the dynamic field of marketing, various innovative strategies are used to capture audience att...

Updated 2 weeks ago by Sanjay Bandaru

multilevel marketing

Marketing Management Unit-6 Promotion

Multilevel Marketing (MLM) is a strategy some direct sales companies use to encourage existing di...

Updated 2 weeks ago by Sanjay Bandaru

Public and customer relations

Marketing Management Unit-6 Promotion

Public Relations (PR) Definition and Overview Public Relations, commonly abbreviated as PR, is a ...

Updated 2 weeks ago by Sanjay Bandaru

online marketing

Marketing Management Unit-6 Promotion

Online marketing encompasses a variety of strategies and techniques utilized to promote products ...

Updated 2 weeks ago by Sanjay Bandaru

personal selling

Marketing Management Unit-6 Promotion

Personal selling is a unique and often expensive form of promotion that involves direct, one-on-...

Updated 2 weeks ago by Sanjay Bandaru

Significance of Integrated Marketing Communication

Marketing Management Unit-6 Promotion

American Association of Advertising Agencies (4A’s) defines IMC as “a concept of marketing commu...

Updated 2 weeks ago by Sanjay Bandaru

Actions to Promote Sustainable Marketing

Marketing Management Unit-7 Socially Responsible Marketing

Sustainable marketing represents a paradigm shift in how businesses approach their market strateg...

Updated 2 weeks ago by Sanjay Bandaru

Marketing's Impact on Individual

Marketing Management Unit-7 Socially Responsible Marketing

While marketing plays a crucial role in driving business growth and consumer engagement, it can a...

Updated 2 weeks ago by Sanjay Bandaru

mix

Marketing Management Unit-4 Pricing

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Updated 2 weeks ago by Sanjay Bandaru

methods

Marketing Management Unit-4 Pricing

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Updated 2 weeks ago by Sanjay Bandaru

adjust

Marketing Management Unit-4 Pricing

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Updated 2 weeks ago by Sanjay Bandaru

Price adjustment strategies

Marketing Management Unit-4 Pricing

Price adjustment strategies are essential for companies to remain competitive, meet the market de...

Updated 2 weeks ago by Sanjay Bandaru

Product mix pricing strategies

Marketing Management Unit-4 Pricing

Product mix pricing strategies aim at maximizing the profits on the total mix of products a firm ...

Updated 2 weeks ago by Sanjay Bandaru

Pricing Methods

Marketing Management Unit-4 Pricing

Pricing is a crucial aspect of marketing and financial strategy for businesses. It affects the de...

Updated 2 weeks ago by Sanjay Bandaru

Types of pricing

Marketing Management Unit-4 Pricing

{ width=75%} 1. Flexible Pricing Flexible pricing, also known as dynamic pricing, is a strategy t...

Updated 2 weeks ago by Sanjay Bandaru

Pricing consideration and approaches

Marketing Management Unit-4 Pricing

Pricing Pricing is a crucial aspect of a business that directly impacts the revenue and profitabi...

Updated 2 weeks ago by Aman Thoyaj

Delivering and Creating Customer Value

Marketing Management Unit-1 Introduction to Marketing Fundam...

This page is currently under development, and content will be added soon. Thank you for your pati...

Updated 2 weeks ago by Sanjay Bandaru