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Classical Management Theories
1. Scientific Management (Frederick Taylor) Scientific management was introduced by Frederick Tay...
Definition nature process and significance of management
What is Management? (Nature) Management is all about getting things done by planning, organizing,...
Perception Meaning and Process
Perception is the process through which individuals organize and interpret their sensory impress...
Cognitive Theory
Cognitive learning theory, as proposed by Edward Tolman and Wolfgang Köhler, emphasizes that lea...
Classical Conditioning
Classical conditioning is a simple form of learning in which a conditioned response becomes assoc...
Learning Meaning and Theories
Learning can be understood as a relatively permanent change in an individual's potential behavio...
Motivation Theories Maslow Dual Factor Expectancy
Maslow’s Hierarchy of Needs Theory The best-known theory of motivation is Abraham Maslow’s hiera...
Case Study Coca Cola
Introduction This case study examines the failure of New Coke through the lens of marketing strat...
Corporate Strategy
Key Concepts in Marketing Strategy 1. What is Strategy? Strategy defines the ways and means of e...
Market Analysis
Overview Market size and market share analysis are crucial for segmentation, targeting, positioni...
Positioning
Overview Positioning is the process of creating a distinctive image of a product or service in th...
Price Mix
The Price-Quality Matrix Overview The price-quality matrix is a framework used to analyze market ...
Discussion Forum
This document explores the concept of a "market," moving beyond the simple image of a physical ma...
Case Study Coca Cola
Introduction Coca-Cola, one of the world's most recognized beverages, was created by pharmacist J...
The Marketing Management
1. Target Market Definition: The specific group of consumers that a business focuses its market...
Introduction to Marketing
Introduction to Marketing Marketing, intuitively, has something to do with the market. Even witho...
Understanding Markets
What is a Market? When we think of a "market," the first image that often comes to mind is a trad...
Case Study Kapoors Buy a Car
Case Overview The Kapoor family is looking to purchase a new car. Here are the key facts: Famil...
Consumer Decision Making Process
The need recognition stage is the first and crucial step in the consumer decision-making process....
Making Purchase Decisions
In consumer behavior, the purchase process involves multiple roles that individuals may play duri...