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Understanding Markets
What is a Market? When we think of a "market," the first image that often comes to mind is a trad...
Case Study Kapoors Buy a Car
Case Overview The Kapoor family is looking to purchase a new car. Here are the key facts: Famil...
Consumer Decision Making Process
The need recognition stage is the first and crucial step in the consumer decision-making process....
Making Purchase Decisions
In consumer behavior, the purchase process involves multiple roles that individuals may play duri...
Concept of Consumer Behaviour
Importance of Resources in Consumer Behavior Resources refer to: Time: How much time a consumer...
Targeting Market
Process of Targeting Segment Identification: Identify segments using criteria such as demograph...
Market Segmentation
1. Segmentation Definition: The process of dividing a market into distinct, homogeneous groups...
Identifying Target Market
Target Consumer Analysis Target Groups Identified: Three Girls: Urban residents. Likely from...
Introduction to the Module
Introduction This module's focus is on one of the most interesting and strategic aspects of marke...
Case Study Santoor
The soap market in India is one of the most competitive segments in the FMCG sector. For every br...
Service Concept
Traditional Retail Model The Old Way: Kirana Stores 20 years ago, retail was predominantly conduc...
Product Life Cycle
The Product Life Cycle (PLC) is a concept derived from the biological life cycle. Just as living ...
Branding
What is a Brand? A brand is often a concept that means different things to different people. It's...
Product Line Management
Product Line Management involves organizing, analyzing, and strategizing around a company's total...
Product Concept
Before diving into product strategies, it is essential to grasp the fundamental concept of a prod...
Case Study Mediquip
Background: MediQuip A subsidiary of Universal, a French conglomerate. Product lines: CT scanne...
Types of Buyers
Types of B2B Customers 1. Commodity Buyers Characteristics: Commodity buyers focus solely on t...
Purchase Process in Business Markets
In B2B markets, the purchase and sales processes differ significantly from B2C. The complexities ...
Watered stock
Watered stock refers to shares of a company that were issued at a much greater value than the val...
Under capitalization
Concept of Under-Capitalization: Under-Capitalization can be defined as a financial situation in ...