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Introduction to the Module
Introduction This module's focus is on one of the most interesting and strategic aspects of marke...
Case Study Santoor
The soap market in India is one of the most competitive segments in the FMCG sector. For every br...
Service Concept
Traditional Retail Model The Old Way: Kirana Stores 20 years ago, retail was predominantly conduc...
Product Life Cycle
The Product Life Cycle (PLC) is a concept derived from the biological life cycle. Just as living ...
Branding
What is a Brand? A brand is often a concept that means different things to different people. It's...
Product Line Management
Product Line Management involves organizing, analyzing, and strategizing around a company's total...
Product Concept
Before diving into product strategies, it is essential to grasp the fundamental concept of a prod...
Case Study Mediquip
Background: MediQuip A subsidiary of Universal, a French conglomerate. Product lines: CT scanne...
Types of Buyers
Types of B2B Customers 1. Commodity Buyers Characteristics: Commodity buyers focus solely on t...
Purchase Process in Business Markets
In B2B markets, the purchase and sales processes differ significantly from B2C. The complexities ...
Watered stock
Watered stock refers to shares of a company that were issued at a much greater value than the val...
Under capitalization
Concept of Under-Capitalization: Under-Capitalization can be defined as a financial situation in ...
Over capitalization
Concept of Over-Capitalization: Over-Capitalization can be defined as the state of financial affa...
Meaning of capitalization
Introduction The objective of every business is to maximize the value of the business. In this re...
Loan financing
Loan financing is a common method of obtaining funds for individuals and businesses. Understandin...
Other Bonds types
Zero Coupon Bonds/Zero Interest Bonds Zero coupon bonds, also known as zero interest bonds, are u...
Corporate Bonds
Corporate bonds are financial instruments issued by companies to raise capital for various purpos...
Debentures
A debenture is a document issued by a company that serves as a certificate acknowledging a debt. ...
Other shares
Deferred Shares Deferred shares are a type of shares that have no right to receive dividends eith...
Preference shares
Preference shares, also known as preferred shares, are a type of financial security issued by com...