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Introduction to the Module
Introduction This module's focus is on one of the most interesting and strategic aspects of marke...
Case Study Santoor
The soap market in India is one of the most competitive segments in the FMCG sector. For every br...
Service Concept
Traditional Retail Model The Old Way: Kirana Stores 20 years ago, retail was predominantly conduc...
Product Life Cycle
The Product Life Cycle (PLC) is a concept derived from the biological life cycle. Just as living ...
Branding
What is a Brand? A brand is often a concept that means different things to different people. It's...
Product Line Management
Product Line Management involves organizing, analyzing, and strategizing around a company's total...
Product Concept
Before diving into product strategies, it is essential to grasp the fundamental concept of a prod...
Case Study Mediquip
Background: MediQuip A subsidiary of Universal, a French conglomerate. Product lines: CT scanne...
Types of Buyers
Types of B2B Customers 1. Commodity Buyers Characteristics: Commodity buyers focus solely on t...
Purchase Process in Business Markets
In B2B markets, the purchase and sales processes differ significantly from B2C. The complexities ...
Introduction to International HRM
author: "Sanjay Bandaru" date: "2021-10-19" subject: "Human Resource Management" keywords: [Human...
Settlement Machinery of Industrial Conflicts
Settlement machinery refers to the various mechanisms and institutions that facilitate the resolu...
Meaning & Process of Collective Bargaining
Collective bargaining is a process wherein employers and a group of employees negotiate the terms...
Meaning of Industrial Relations
Industrial Relations (IR) is a multidimensional field concerning the relationships and interactio...
Content of an Induction Program
An induction programme is generally undertaken by the company to provide information to the new r...
Meaning and Benefits of Induction
What is Placement? Placement is a process of assigning a specific job to each of the selected c...
Types of Selection Tests
Intelligence Test: Measure an individual's intelligence quotient, including comprehension, rea...
Definition and Importance of Selection
Definition: After recruitment, the selection procedure has to be implemented. Selection is the pr...
Sources of Recruitment
Recruitment is a crucial step in building an organization's workforce. Identifying the right sour...
Role & Challenges of Career Development
Role of Career Development Guidance & Clarity: Career development plays a crucial role in guidi...