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Basic Strategies
Basic Strategies Long Call: Purchasing a call option to profit from an anticipated increase in...
Influence of Culture on Consumer Behavior
Culture shapes a society’s values, customs, norms, arts, social institutions, and intellectual ac...
Shopaholism and Digital Dependencies
Shopaholism and digital dependencies are consumer aberrations where dopamine-driven reward cycles...
Aberrant Consumer Behaviors
Aberrant consumer behaviors are actions by consumers that deviate from the generally accepted nor...
Introduction to Neuroethics
Neuroethics Neuroethics is the ethical framework applied to consumer neuroscience and neuromarket...
Information Sources
In consumer decision-making, information sources play a critical role in guiding consumers throug...
Customer Loyalty
Customer loyalty is a crucial aspect of consumer behavior that reflects a customer’s ongoing pref...
Organizational Buying Decisions
Organizational buying decision-making is a structured process that involves multiple stakeholders...
Post Purchase Behavior
Post-purchase behavior is a crucial stage in the consumer decision-making process that occurs aft...
Purchasing Process
The purchasing process in consumer behavior is a structured sequence of steps that consumers foll...
Pre purchase Search
The pre-purchase search is a critical stage in the consumer decision-making process where consume...
Problem Recognition
Consumer behavior stems from four disciplines. Psychology is the study of the human mind and the...
Reference Group Influences
Reference groups are social groups that influence an individual’s attitudes, values, and behavior...
Life Style Profiles
Lifestyle profiles are a segmentation tool used in marketing and consumer behavior research to ca...
Social Class Influences
Social class divides society into hierarchical groups based on socioeconomic factors like income,...
Family Decision Making
Family Decision-Making Patterns Family decision-making involves multiple members contributing bas...
Functions and FLC Stages
The family life cycle is a composite variable that combines marital status, size of family, age o...
Self Image
Self-image, also known as self-concept, plays a crucial role in consumer behavior as an internal ...
Perception
Perception in consumer behavior is about how individuals subjectively interpret and understand th...
Consumer Personality
Personality consists of the inner psychological characteristics that both determine and reflect h...