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Digital Currency
Characteristics of Digital Currencies Digital currencies are unique financial instruments that ex...
Evolution of Digital Currency
Evolution of Digital Currencies The evolution of digital currencies has been a dynamic journey, d...
Commerial Banking
Mobile banking refers to the use of a mobile device, such as a smartphone or tablet, to conduct v...
Marketing Ecosystem
The marketing environment plays a pivotal role in shaping an organization's marketing decisions a...
Responsibilities of Manager
A Marketing Manager plays a pivotal role in shaping the marketing strategies and activities of an...
Core Marketing concepts
Marketing is a dynamic field that revolves around various core concepts essential for understandi...
unique characteristics of services
Services are distinctive in nature, possessing unique characteristics that set them apart from ta...
meaning of services
Services are multifaceted and integral components of today's economy, characterized by their dist...
Ansoff’s Matrix
The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic framework deve...
Product life cycle strategies and its extension
The product life-cycle is characterized by the distinction between sales and profit curves. Ofte...
New product development stages
The new product development (NPD) process is a systematic approach to bringing a new product to t...
channel conflict
Channel Conflict is a significant challenge in Channel Management, where divergent interests or c...
channel design
Channel Design is a critical component of Channel Management, involving the strategic planning an...
structure
The structure of a marketing channel describes how products get from producers to consumers. The ...
direct marketing
Direct Marketing Channels Face-to-face selling by a sales force: This method entails a sales tea...
sales promotion
Sales promotion is a key element of the promotional mix in marketing, designed to stimulate immed...
Advertising
Advertising is a form of marketing communication that aims to promote a product, service, or idea...
Positioning
In simple words, "product positioning" refers to the position or image which a product enjoys in ...
Targeting
Market targeting involves evaluating and defining your target market based on various dimensions,...
Segmentation
Market segmentation is a fundamental concept in modern marketing, emphasizing a market-oriented s...