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Environmental Influences on Pricing Decisions
Your browser does not support the audio element. Pricing decisions are not made in a vacuu...
Global Pricing Objectives and Strategies
Global pricing strategies are a critical aspect of a company's international marketing plan. Unde...
Distribution Channels Objectives and Structure
Your browser does not support the audio element. 1. Direct Sales Objective: Enhance bran...
Targeting and Target Market Strategy Options
Your browser does not support the audio element. Targeting is the practice where companies...
Assessing Market Potential
Your browser does not support the audio element. Understanding Your Market Potential Befor...
Global Market Segmentation
Your browser does not support the audio element. Global marketing segmentation involves di...
New Products and Services in Digital Marketing
Your browser does not support the audio element. The landscape of digital marketing is eve...
Global E-commerce
Your browser does not support the audio element. E-commerce has transformed the global mar...
Digital Revolution History
The digital revolution started in the '80s with the first IBM personal computer and has since cha...
Country of Origin as Brand Element
Your browser does not support the audio element. The "Country of Origin Effect" is a well-...
Need-Based Approach to Product Planning
Your browser does not support the audio element. In a world increasingly connected, a one-...
Political, Economic, Social-Cultural & Technological Environment
Your browser does not support the audio element. Understanding the external environment is...
Tariff and Non-tariff Barriers
Your browser does not support the audio element. Governments worldwide implement various t...
OECD Guidelines for Multinational Enterprises
Your browser does not support the audio element. The OECD Guidelines for Multinational Ent...
MNCs and India
Your browser does not support the audio element. The footprint of Multinational Corporatio...
Stages of Internationalization
Your browser does not support the audio element. The journey of a company's expansion into...
Evolution of International Business
Your browser does not support the audio element. International business is the process of...
Comparison of Different Modes of Entry
Your browser does not support the audio element. When companies decide to expand internati...
Foreign Direct Investment
Your browser does not support the audio element. Foreign Direct Investment (FDI) refers to...
Management Contracts
Your browser does not support the audio element. Mergers and Acquisitions Mergers and acqu...