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Channel Management
Channel Management plays a vital role in sales and marketing, focusing on reaching a broad custom...
wholesaling
The success of a product in the market significantly depends on how efficiently it is distributed...
criteria of selecting a channel
Selecting the right marketing channel is pivotal for the effective promotion and distribution of ...
types
Marketing channels are pathways through which a product or service gets from the producer to the ...
Marketing channels
A marketing channel, also known as a distribution channel, refers to the pathway through which go...
Other promotional strategies
In the dynamic field of marketing, various innovative strategies are used to capture audience att...
multilevel marketing
Multilevel Marketing (MLM) is a strategy some direct sales companies use to encourage existing di...
Public and customer relations
Public Relations (PR) Definition and Overview Public Relations, commonly abbreviated as PR, is a ...
online marketing
Online marketing encompasses a variety of strategies and techniques utilized to promote products ...
personal selling
Personal selling is a unique and often expensive form of promotion that involves direct, one-on-...
Significance of Integrated Marketing Communication
American Association of Advertising Agencies (4A’s) defines IMC as “a concept of marketing commu...
Actions to Promote Sustainable Marketing
Sustainable marketing represents a paradigm shift in how businesses approach their market strateg...
Marketing's Impact on Individual
While marketing plays a crucial role in driving business growth and consumer engagement, it can a...
mix
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methods
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adjust
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Price adjustment strategies
Price adjustment strategies are essential for companies to remain competitive, meet the market de...
Product mix pricing strategies
Product mix pricing strategies aim at maximizing the profits on the total mix of products a firm ...
Pricing Methods
Pricing is a crucial aspect of marketing and financial strategy for businesses. It affects the de...
Types of pricing
{ width=75%} 1. Flexible Pricing Flexible pricing, also known as dynamic pricing, is a strategy t...