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Direct Marketing, Support Media, Event Sponsorship
Direct marketing is a form of advertising where organizations communicate directly to customers t...
Personal Selling
Your browser does not support the audio element. Overview Personal selling is a direct mar...
Sales Promotion
Sales promotion is a marketing strategy that aims to increase sales and revenue by offering incen...
Public Relations and Publicity
Public relations (PR) and publicity are two important aspects of communication that are often use...
Global Advertising
Your browser does not support the audio element. Definition Global Advertising: Involves...
C Kaizen and Lean Principles
Your browser does not support the audio element. Lean: Lean is a methodology focused on ma...
A Origin of Lean Startup
Your browser does not support the audio element. The Lean Startup methodology was develope...
Information Act in India
The Information Technology (IT) Act of 2000 is a comprehensive statute in India that addresses le...
Internet Challenges to Privacy
The internet's role in modern information systems brings unparalleled convenience and connectivit...
Accountability and Liability Issues
Accountability and liability in information systems are crucial concepts that deal with the respo...
Ethical Issues
Ethical issues in information systems cover a broad range of concerns related to the responsibili...
Privacy Issues
As digital technologies become increasingly integral to daily activities, privacy issues in infor...
Legal Issues
Legal Issues 1. Data Protection and Privacy Laws These laws are crucial for protecting personal d...
Ethical and Social Issues
Information systems, encompassing various technologies such as computers, databases, and networks...
Information Policy for Managing Firm's Data Resources
Every business, regardless of size, requires a comprehensive information policy. Data are a criti...
OLAP and OLTP
OLAP, or Online Analytical Processing, refers to systems designed for real-time analysis of data ...
Business Intelligence Infrastructure
Business Intelligence encompasses a suite of strategies and methodologies aimed at enhancing busi...
DBMS Concepts and Models
A Database Management System (DBMS) is fundamentally a computer-based system designed for the eff...
Role of Information Systems Function in Busi ness
Businesses aim to dominate their respective sectors. However, economic downturns, inflation, and ...
Information System Activities
The activities of an information system encompass a series of steps or functions that are designe...