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Technology and Consumer Behavior
Technologies often enhance customer relationships and retention by engaging consumers with brands...
Nature of Consumer Behavior
1. Complex and Multifaceted Consumer behavior is complex and influenced by a variety of factors. ...
Key Terms and Concept
products and services that they expect will satisfy their needs. The core of marketing is identif...
Senses and Perceptions
Senses and Perceptions in Consumer Neuroscience Senses: Sensory Impact: Neuromarketing studies ...
Challenges and Solutions
Using neuroscience in marketing, or neuromarketing, introduces specific challenges and opportunit...
Consumer Neuroscience Applications
Neuroscience is the scientific study of the nervous system, particularly the brain, to understand...
Methods of communicating with customers
Retailers use a mix of new and traditional media to connect with customers, each with unique adva...
Outsourcing and reverse logistics
Outsourcing and reverse logistics are key components of modern retail supply chain management. Ou...
Establishing and maintaining relationships with vendors
Building and maintaining strong vendor relationships is essential for retailers aiming to ensure ...
Solution and Demonstration BANT Opportunity Qualification
Introduction BANT is a widely recognized sales qualification framework that stands for Budget, Au...
Distribution Channel and Partner Ecosystem Plan
What is a Channel Partner Ecosystem? A channel partner ecosystem is a modern approach to how comp...
Preparation of Strategic Plan
Strategic Analysis is a crucial process that involves collecting and analyzing data to help busin...
Planning Account Management Process
This document provides an overview of the steps involved in planning the account management proce...
Account Management Fundamentals
This document outlines the core principles of account management, focusing on building strong cli...
Presales Function and Process
The PreSales process involves all the activities that happen before closing a deal. It includes t...
Territory Mapping
A sales territory is a specific geographical area or segment of customers assigned to a sales rep...
classification of private finance
Private finance refers to the management and allocation of funds by individuals, households, and ...
Textbook
Textbook
3. Sale of Goods Act Cases
Case 1: Sale vs. Agreement to Sell Scenario: A agrees to sell B 100 bags of rice after receivin...
2. Indemnity & Guarantee Cases
Case 1: Rights of a Surety (Co-Sureties & Contribution) Scenario: A, B, and C jointly acted as ...