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Service delivery process

Marketing Management Unit-3 Product Decision

Effective service delivery is a critical aspect of providing exceptional customer experiences. To...

Updated 5 months ago by Sanjay Bandaru

7Ps of service marketing

Marketing Management Unit-3 Product Decision

Service marketing differs from product marketing because it allows customers to personalize servi...

Updated 5 months ago by Sanjay Bandaru

Differenct Between Goods and Service

Marketing Management Unit-3 Product Decision

Difference Between Goods and Service Goods and services are the two primary types of products tha...

Updated 5 months ago by Sanjay Bandaru

BCG Matrix

Marketing Management Unit-3 Product Decision

Stars Stars represent business segments characterized by rapid market growth and a significant m...

Updated 5 months ago by Sanjay Bandaru

reasons for launching new products and its failure

Marketing Management Unit-3 Product Decision

New Product Failures New Product Fails when they cannot generate adequate sales and products as p...

Updated 5 months ago by Sanjay Bandaru

categories of new product

Marketing Management Unit-3 Product Decision

In the realm of new product development, businesses explore various avenues to stay competitive a...

Updated 5 months ago by Sanjay Bandaru

Channel Management

Marketing Management Unit-5 Distribution Channels

Channel Management plays a vital role in sales and marketing, focusing on reaching a broad custom...

Updated 5 months ago by Sanjay Bandaru

wholesaling

Marketing Management Unit-5 Distribution Channels

The success of a product in the market significantly depends on how efficiently it is distributed...

Updated 5 months ago by Sanjay Bandaru

criteria of selecting a channel

Marketing Management Unit-5 Distribution Channels

Selecting the right marketing channel is pivotal for the effective promotion and distribution of ...

Updated 5 months ago by Sanjay Bandaru

types

Marketing Management Unit-5 Distribution Channels

Marketing channels are pathways through which a product or service gets from the producer to the ...

Updated 5 months ago by Sanjay Bandaru

Marketing channels

Marketing Management Unit-5 Distribution Channels

A marketing channel, also known as a distribution channel, refers to the pathway through which go...

Updated 5 months ago by Sanjay Bandaru

Other promotional strategies

Marketing Management Unit-6 Promotion

In the dynamic field of marketing, various innovative strategies are used to capture audience att...

Updated 5 months ago by Sanjay Bandaru

multilevel marketing

Marketing Management Unit-6 Promotion

Multilevel Marketing (MLM) is a strategy some direct sales companies use to encourage existing di...

Updated 5 months ago by Sanjay Bandaru

Public and customer relations

Marketing Management Unit-6 Promotion

Public Relations (PR) Definition and Overview Public Relations, commonly abbreviated as PR, is a ...

Updated 5 months ago by Sanjay Bandaru

online marketing

Marketing Management Unit-6 Promotion

Online marketing encompasses a variety of strategies and techniques utilized to promote products ...

Updated 5 months ago by Sanjay Bandaru

personal selling

Marketing Management Unit-6 Promotion

Personal selling is a unique and often expensive form of promotion that involves direct, one-on-...

Updated 5 months ago by Sanjay Bandaru

Significance of Integrated Marketing Communication

Marketing Management Unit-6 Promotion

American Association of Advertising Agencies (4A’s) defines IMC as “a concept of marketing commu...

Updated 5 months ago by Sanjay Bandaru

Actions to Promote Sustainable Marketing

Marketing Management Unit-7 Socially Responsible Marketing

Sustainable marketing represents a paradigm shift in how businesses approach their market strateg...

Updated 5 months ago by Sanjay Bandaru

Marketing's Impact on Individual

Marketing Management Unit-7 Socially Responsible Marketing

While marketing plays a crucial role in driving business growth and consumer engagement, it can a...

Updated 5 months ago by Sanjay Bandaru

mix

Marketing Management Unit-4 Pricing

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Updated 5 months ago by Sanjay Bandaru