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online marketing

Marketing Management Unit-6 Promotion

Online marketing encompasses a variety of strategies and techniques utilized to promote products ...

Updated 4 months ago by Sanjay Bandaru

personal selling

Marketing Management Unit-6 Promotion

Personal selling is a unique and often expensive form of promotion that involves direct, one-on-...

Updated 4 months ago by Sanjay Bandaru

Significance of Integrated Marketing Communication

Marketing Management Unit-6 Promotion

American Association of Advertising Agencies (4A’s) defines IMC as “a concept of marketing commu...

Updated 4 months ago by Sanjay Bandaru

Actions to Promote Sustainable Marketing

Marketing Management Unit-7 Socially Responsible Marketing

Sustainable marketing represents a paradigm shift in how businesses approach their market strateg...

Updated 4 months ago by Sanjay Bandaru

Marketing's Impact on Individual

Marketing Management Unit-7 Socially Responsible Marketing

While marketing plays a crucial role in driving business growth and consumer engagement, it can a...

Updated 4 months ago by Sanjay Bandaru

mix

Marketing Management Unit-4 Pricing

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Updated 4 months ago by Sanjay Bandaru

methods

Marketing Management Unit-4 Pricing

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Updated 4 months ago by Sanjay Bandaru

adjust

Marketing Management Unit-4 Pricing

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Updated 4 months ago by Sanjay Bandaru

Price adjustment strategies

Marketing Management Unit-4 Pricing

Price adjustment strategies are essential for companies to remain competitive, meet the market de...

Updated 4 months ago by Sanjay Bandaru

Product mix pricing strategies

Marketing Management Unit-4 Pricing

Product mix pricing strategies aim at maximizing the profits on the total mix of products a firm ...

Updated 4 months ago by Sanjay Bandaru

Pricing Methods

Marketing Management Unit-4 Pricing

Pricing is a crucial aspect of marketing and financial strategy for businesses. It affects the de...

Updated 4 months ago by Sanjay Bandaru

Types of pricing

Marketing Management Unit-4 Pricing

{ width=75%} 1. Flexible Pricing Flexible pricing, also known as dynamic pricing, is a strategy t...

Updated 4 months ago by Sanjay Bandaru

Pricing consideration and approaches

Marketing Management Unit-4 Pricing

Pricing Pricing is a crucial aspect of a business that directly impacts the revenue and profitabi...

Updated 4 months ago by Aman Thoyaj

Delivering and Creating Customer Value

Marketing Management Unit-1 Introduction to Marketing Fundam...

This page is currently under development, and content will be added soon. Thank you for your pati...

Updated 4 months ago by Sanjay Bandaru

Marketing Mix

Marketing Management Unit-1 Introduction to Marketing Fundam...

The marketing mix is a fundamental concept in marketing strategy. It involves strategically blend...

Updated 4 months ago by Sanjay Bandaru

marketing concepts

Marketing Management Unit-1 Introduction to Marketing Fundam...

The marketing concept revolves around a company's strategy to maximize profit by boosting sales, ...

Updated 4 months ago by Sanjay Bandaru

scope of marketing

Marketing Management Unit-1 Introduction to Marketing Fundam...

Marketing is a multifaceted discipline that involves the creation, promotion, and delivery of goo...

Updated 4 months ago by Sanjay Bandaru

Meaning Definition marketing

Marketing Management Unit-1 Introduction to Marketing Fundam...

Marketing is fundamentally about recognizing and satisfying human and societal needs in a profita...

Updated 4 months ago by Sanjay Bandaru

Product Characteristics and Classifications

Marketing Management Unit-3 Product Decision

Products can be categorized in various ways based on different criteria, offering insights into t...

Updated 4 months ago by Sanjay Bandaru

Product Levels

Marketing Management Unit-3 Product Decision

The product is at the core of the marketing mix, and it plays a central role in determining the s...

Updated 4 months ago by Sanjay Bandaru