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online marketing
Online marketing encompasses a variety of strategies and techniques utilized to promote products ...
personal selling
Personal selling is a unique and often expensive form of promotion that involves direct, one-on-...
Significance of Integrated Marketing Communication
American Association of Advertising Agencies (4A’s) defines IMC as “a concept of marketing commu...
Actions to Promote Sustainable Marketing
Sustainable marketing represents a paradigm shift in how businesses approach their market strateg...
Marketing's Impact on Individual
While marketing plays a crucial role in driving business growth and consumer engagement, it can a...
mix
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methods
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Price adjustment strategies
Price adjustment strategies are essential for companies to remain competitive, meet the market de...
Product mix pricing strategies
Product mix pricing strategies aim at maximizing the profits on the total mix of products a firm ...
Pricing Methods
Pricing is a crucial aspect of marketing and financial strategy for businesses. It affects the de...
Types of pricing
{ width=75%} 1. Flexible Pricing Flexible pricing, also known as dynamic pricing, is a strategy t...
Pricing consideration and approaches
Pricing Pricing is a crucial aspect of a business that directly impacts the revenue and profitabi...
Delivering and Creating Customer Value
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Marketing Mix
The marketing mix is a fundamental concept in marketing strategy. It involves strategically blend...
marketing concepts
The marketing concept revolves around a company's strategy to maximize profit by boosting sales, ...
scope of marketing
Marketing is a multifaceted discipline that involves the creation, promotion, and delivery of goo...
Meaning Definition marketing
Marketing is fundamentally about recognizing and satisfying human and societal needs in a profita...
Product Characteristics and Classifications
Products can be categorized in various ways based on different criteria, offering insights into t...
Product Levels
The product is at the core of the marketing mix, and it plays a central role in determining the s...