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Service delivery process
Effective service delivery is a critical aspect of providing exceptional customer experiences. To...
7Ps of service marketing
Service marketing differs from product marketing because it allows customers to personalize servi...
Differenct Between Goods and Service
Difference Between Goods and Service Goods and services are the two primary types of products tha...
BCG Matrix
Stars Stars represent business segments characterized by rapid market growth and a significant m...
reasons for launching new products and its failure
New Product Failures New Product Fails when they cannot generate adequate sales and products as p...
categories of new product
In the realm of new product development, businesses explore various avenues to stay competitive a...
Channel Management
Channel Management plays a vital role in sales and marketing, focusing on reaching a broad custom...
wholesaling
The success of a product in the market significantly depends on how efficiently it is distributed...
criteria of selecting a channel
Selecting the right marketing channel is pivotal for the effective promotion and distribution of ...
types
Marketing channels are pathways through which a product or service gets from the producer to the ...
Marketing channels
A marketing channel, also known as a distribution channel, refers to the pathway through which go...
Other promotional strategies
In the dynamic field of marketing, various innovative strategies are used to capture audience att...
multilevel marketing
Multilevel Marketing (MLM) is a strategy some direct sales companies use to encourage existing di...
Public and customer relations
Public Relations (PR) Definition and Overview Public Relations, commonly abbreviated as PR, is a ...
online marketing
Online marketing encompasses a variety of strategies and techniques utilized to promote products ...
personal selling
Personal selling is a unique and often expensive form of promotion that involves direct, one-on-...
Significance of Integrated Marketing Communication
American Association of Advertising Agencies (4A’s) defines IMC as “a concept of marketing commu...
Actions to Promote Sustainable Marketing
Sustainable marketing represents a paradigm shift in how businesses approach their market strateg...
Marketing's Impact on Individual
While marketing plays a crucial role in driving business growth and consumer engagement, it can a...
mix
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