Marketing channels

A marketing channel, also known as a distribution channel, refers to the pathway through which goods and services travel from the producer or manufacturer to the end-user or consumer. It includes all the intermediaries involved in this process, such as wholesalers, distributors, retailers, and even the internet.

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Marketing channels can be direct, where the company sells directly to the consumer, or indirect, involving various intermediary levels. The choice of marketing channels depends on a variety of factors, including the nature of the product, the market, the company's overall strategy, and consumer preferences.