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Product Characteristics and Classifications
Products can be categorized in various ways based on different criteria, offering insights into t...
Product Levels
The product is at the core of the marketing mix, and it plays a central role in determining the s...
STP Model
The Segmentation, Targeting, and Positioning (STP) process is a fundamental strategy in modern ma...
The Business Buyer Decision Process
The business buying process consists of several stages that organizations go through when making ...
Business Buyer Behavior
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The Buyer Decision Process
The Buying Decision Process is a fundamental concept in understanding consumer behavior, as it pr...
Types of Buying Decision Behavior
{ width=50%,align=center} There are four types of buying decision behavior: Complex Buying Beha...
Consumer behavior model
The Black Box Model of Consumer Behavior is a valuable framework for understanding how consumers ...
Flexible Budget
What is a Flexible Budget? A flexible budget is a plan that changes based on how much a business ...
Introduction: How Digital Technologies Transformed Marketing
The way businesses market themselves has undergone a radical transformation thanks to the rise of...
What are digital marketing and multichannel marketing?
These two terms often go hand-in-hand, but they have distinct meanings. Let's break them down: Di...
The Need for an Integrated Digital Marketing Strategy
In today's fragmented digital landscape, where consumers interact with brands across multiple tou...
The Impact of Digital Media and Technology on the Marketing Mix
The traditional marketing mix, often known as the 4 Ps (Product, Price, Place, Promotion), has be...
Difference in goods and service in marketing,
Marketing goods and services differ significantly due to their inherent characteristics. Here's a...
Introduction to Services
What are Services? Services are economic activities that are intangible, meaning they cannot be t...
Unit 1
McGregor's Theory X and Theory Y
Douglas McGregor, a social psychologist and management professor at MIT, proposed two contrasting...
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Proposal and Solution Development
This is a comprehensive overview of proposal and solution development processes, which are critic...